Marketing trends for January 14, 2022

Number of the week
1.9%: The decline in retail gross sales from November to December, in keeping with the U.S. Commerce Department, regardless of a sturdy vacation buying season.
Quote of the week
“It’s worthwhile. That’s the place the eyeballs are proper now—eyeballs should not within the mall, sadly.” —Gabriella Santaniello, founding father of retail consulting agency A Line Partners, on Gap’s foray into NFTs.
On the transfer
Beachfront, a TV promoting platform, employed Katie Long as head of demand. She was previously senior director of platform gross sales at Yahoo. Beachfront additionally employed Amit Nigam, previously senior VP of product and partnerships at video advertising tech startup Eyeview, as VP of product.
Indiegogo employed its first chief advertising officer with ​​Kristen Sager. She was head of selling at Wonderschool.
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About the Author: Amanda