“YES! to Census 2020” Campaign for City of Houston and Harris County Continues to Earn Accolades

Lopez Negrete and Team Hounanimous Accept the Coveted Mosaic Award for Diversity and InclusionHOUSTON, Jan. 14, 2022 /PRNewswire/ — The American Advertising Federation District 10 offered Lopez Negrete Communications, the nation’s largest independently owned and operated Hispanic advertising company, and Team Hounanimous, a collective of a number of native Houston-based organizations, corporations and businesses with the Mosaic Award for Diversity and Inclusion in an Integrated Campaign.”Our collaborative Census 2020 marketing campaign continues to earn awards throughout all business points – analysis, technique, techniques — which validates all aspects by our business’s friends,” mentioned Lopez Negrete Communications Co-Founder, CEO and President, Alex López Negrete. “Voting and the Census are two basic methods by which a neighborhood’s voice will be heard. Our aim to ship the Census message to hard-to-reach communities was an honor and one which we took extraordinarily significantly. It is very rewarding to be known as out by the AAF District 10 for the varied and inclusive efforts which guided this complete initiative as best-in-class, regardless of the challenges put earlier than us by a pandemic, amongst different headwinds.”The “YES! to Census 2020” marketing campaign, which relied closely on in-depth knowledge science and analysis from January Advisors in addition to intensive proprietary, qualitative analysis, was designed to inform and encourage participation in Census 2020 from historically hard-to-reach communities by garnering trusted third-party endorsements by means of a multimedia combine of communications autos: information, social media, hyperlocal influencers, trusted voices, elected officers, and a community-inspired effort that produced branded murals throughout town in historically undercounted neighborhoods. This marketing campaign didn’t have or use paid media funds, and was solely a grassroots, community-centric communications and outreach effort.Story continuesThis marketing campaign was additionally just lately acknowledged by the Advertising Research Foundation (ARF) on the nationwide stage, which awarded it with the Silver David Ogilvy Award within the class of Multicultural Marketing. The ARF Ogilvy Awards honor analysis and insights-driven advertising efforts which lead to insightful artistic and measurable efficiency. The Public Relations Society of America additionally awarded the marketing campaign Silver and Bronze Anvil Awards within the Content Marketing and Creative Tactics classes.The bespoke consortium created to execute this marketing campaign was named Team Hounanimous and included Touchpoint Strategies, The Black Sheep Agency, January Advisors, Possible Missions, Solutions Marketing Group, Elite Change, the Asian Community Support Services Center, and UP Art Studios.The American Advertising Federation District 10 Mosaic Awards acknowledge people, corporations and businesses inside Arkansas, Louisiana, Oklahoma and Texas whose dedication to range and inclusion is clear by means of their artistic work and organization-wide initiatives. A panel of business professionals scores entries primarily based on standards, together with Executive Summary, Situation Analysis, Strategy & Execution, and Collateral.ABOUT LOPEZ NEGRETE COMMUNICATIONS, INC. Lopez Negrete Communications stands as the most important impartial, Hispanic-owned-and-operated, full-service company within the United States, specializing in offering advertising companies to firms wishing to attain and interact with America’s more and more various shoppers. Founded in 1985 by Alex and Cathy López Negrete, the company gives thought management and a full vary of advertising, promoting and communications companies, together with strategic planning, model technique, artistic and manufacturing analysis and client insights, media planning and shopping for, digital/social/cell advertising companies, public relations, and promotions. Award-winning all through a wealthy, 36-year historical past, Lopez Negrete counts as purchasers some of the nation’s largest firms and their prestigious manufacturers, akin to Bank of America, Walmart Inc., McDonald’s, Sam’s Club, Phillips 66 Company, Motiva Enterprises LLC, Mattress Firm, United Airlines, and National Grid. With nationwide headquarters in Houston, Texas, Lopez Negrete employs over 100 professionals who hold purchasers on the forefront of a burgeoning Omnicultural® America and is a founding company member of the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM).ABOUT THE AMERICAN ADVERTISING FEDERATION Established in 1905, the American Advertising Federation (AAF) acts because the “Unifying Voice for Advertising.” Its membership includes almost 100 company members made up of the nation’s main advertisers, businesses and media corporations; a nationwide community of almost 200 native golf equipment representing 40,000 promoting professionals; and greater than 200 faculty chapters with 5,000 scholar members. The AAF operates a bunch of packages and initiatives, together with the Advertising Hall of Fame, the Advertising Hall of Achievement, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center for Multiculturalism and AdCamps for highschool college students.CisionView authentic content material:https://www.prnewswire.com/news-releases/yes-to-census-2020-campaign-for-city-of-houston-and-harris-county-continues-to-earn-accolades-301461443.htmlSOURCE Lopez Negrete Communications, Inc.


You May Also Like

About the Author: Amanda