Beachfront Announces Two Strategic Additions To Its

NEW YORK, Jan. 13, 2022 (GLOBE NEWSWIRE) —  Beachfront, the convergent TV promoting platform, has introduced the addition of two trade veterans to strengthen its administration workforce. Katie Long now serves because the Head of Demand and Amit Nigam assumes the position of Vice President of Product. The new additions are part of Beachfront’s enlargement plans throughout a number of departments of the corporate. The firm’s headcount has grown 20% over the previous 12 months, with present plans to extend a further 45% in 2022.

Beachfront continues so as to add prime expertise to its workforce throughout each division as the corporate additional grows its accomplice community and builds expertise that allows unified decisioning and monetization throughout Connected TV (CTV), set-top field video-on-demand (VOD), linear, and nationwide addressable tv.
“I’m thrilled to welcome Katie and Amit to our administration workforce. Both have demonstrated management capabilities that may propel Beachfront to increase our product providing and develop our enterprise,” mentioned Chris Maccaro, CEO of Beachfront. “2021 was an thrilling 12 months for Beachfront and 2022 guarantees to be even higher. I’m very excited for what Katie and Amit’s management will convey to Beachfront and our companions as we proceed our pursuit of redefining and reworking the tv promoting market.”

Katie Long, Head of Demand, can be chargeable for driving Beachfront’s partnerships with main businesses, manufacturers, and demand-side platforms (DSPs) within the U.S. Katie will lead collaboration with inner and exterior stakeholders to redefine and simplify the media shopping for panorama in CTV and TV. This contains the event of basic greatest practices and technological improvements that energy higher automation, addressability, and fluidity in TV advert shopping for.
Before becoming a member of Beachfront, Katie was a Senior Director, Platform Sales for Yahoo, and previous to that, held an identical place at Verizon Media the place she labored to drive omnichannel DSP adoption throughout programmatic shopping for groups.
Amit Nigam, Vice President of Product, will drive the imaginative and prescient and execution of the product roadmap for Beachfront and can function the product lead for shoppers, prospects, and companions. Before Beachfront, Amit was the Vice President of Product at Perion the place he managed cross practical groups, driving product improvement and development. Prior to Perion, Amit served because the Senior Vice President of Product & Partnerships at Eyeview, a video advertising and marketing expertise start-up.
About BeachfrontBeachfront is the convergent TV promoting platform that allows unified decisioning and monetization throughout Connected TV (CTV), set-top field video-on-demand (VOD), linear, and nationwide addressable tv. Leading media homeowners, programmers, and distributors equivalent to AMC, VIZIO, Newsy, Stadium, Frontier, Philo, and Xumo leverage Beachfront’s TV-first tech stack to maximise income and enhance operational effectivity, whereas delivering best-in-class advert experiences to their audiences. Founded in 2007, Beachfront is an unbiased, personal equity-backed firm based mostly in New York City. In 2017, former U.S. Secretary of Commerce Penny Pritzker, by means of her funding agency PSP Partners, acquired a majority stake in Beachfront together with Growth Catalyst Partners. Learn extra at beachfront.com.
Contact:Kyle [email protected]

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