22 Real Estate Social Media Posts & Templates For 2022

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(*22*) results in contracts. We all know that we ought to be posting extra on social media, however what ought to we be posting? The following are 22 social media put up concepts that may show you how to develop your attain, enhance engagement, and result in extra enterprise.
1. ‘Check this out’ social media posts
One of the most effective components of our enterprise is the flexibility to see superb houses. Whether it’s superb kitchens, breathtaking views, a shocking pool, outside residing area, or just a comfortable front room, exhibiting highlights of properties you go to is a superb supply for actual property social media content material.
Take a photograph or fast video with a caption like, “Check out this superb kitchen! To see images and particulars of the house that comes with this kitchen go right here (hyperlink to property).”
2. Testimonials
Sharing private testimonials and critiques is a robust option to market your self on social media. It reminds individuals that you’re doing enterprise whereas the testimony of one other creates a pure belief in you as an agent.
The put up ought to deal with thanking the consumer for the sort phrases and the way a lot you appreciated working with them. The precise testimonial ought to be on a social media graphic to reinforce the skilled look of the put up.
3. What I like about this enterprise
Sharing your ardour for actual property is all the time a good suggestion. Excitement attracts a crowd and once you put up positively about your enterprise, you change into magnetic. Just a few examples of those posts are:
I like mornings like this! Today, I used to be in a position to hand the keys to a brand new residence to an excellent household that trusted me to search out the right residence for them.
What I like about actual property is attending to see houses like this one (image of residence).
Feeling grateful for the chance to assist the homeowners of this nice residence (image of residence) promote for above itemizing worth and in 14 days.
4. ‘Help me out’ posts
Do you will have a purchaser that you just simply can’t appear to discover a residence for? Asking for assist discovering a house for a purchaser is an effective way to construct consciousness that you’re actively working on your shoppers, and doubtlessly discover them a house. This is an instance of considered one of these posts:
Lil’ Help Please! I’ve a consumer searching for a 3 bed room residence in (sure space) with a storage. If of somebody who would possibly think about promoting, I’d actually admire an introduction to see if it is perhaps a win/win for the vendor and this purchaser.
5. ‘My first actual property put up’ reminiscence
Sharing reminiscences out of your actual property journey can present how far you’ve come. These posts pop up in your Facebook reminiscences or you may scroll by means of your feed on Facebook or Instagram to search out an previous put up that you may repost. An instance of this put up might be:
Thanks to all my shoppers which have helped my enterprise come to this point since this put up (your first put up saying you bought actual property).
6. Before and after images
There is a motive that renovation or fix-it-and-flip-it exhibits on TV accomplish that nicely. People like to see a change. Before and after posts of remodels do extraordinarily nicely on social media. Posting side-by-side photos is an effective way to extend your engagement.
7. People assume actual property is that this, nevertheless it’s truly this
Most individuals assume actual property brokers dwell a lifetime of leisure. They don’t see brokers straightening rooms, taking out rubbish, making beds, or sweeping a entrance porch earlier than a exhibiting. Documenting these actions will humanize you and your enterprise. It helps construct a bond along with your followers as an individual and never only a salesperson.
Share a photograph of you sweeping a porch earlier than a exhibiting with a caption that claims, “Most individuals assume actual property is glamorous, however they overlook we are sometimes a part of the custodial and upkeep workers.”
8. Just listed
Sharing “simply listed” posts is an effective way to focus on your itemizing and remind individuals you’re energetic in your enterprise. These posts ought to be shared sometimes, however not day by day. If all you put up are property particulars, your connections will probably be turned off. However, including a “simply listed property” put up now and again is a superb reminder that you’re producing enterprise.
9. My favourite closing presents
These might be closing presents that you’re given or that you just give to your patrons or sellers. The extra customized the present, the higher. These posts present your appreciation for shoppers and that you’re doing enterprise.
10. My favourite actual property instruments
Do you will have a favourite software or app that you just use in your enterprise? Is it one thing that another person would possibly discover helpful? By serving to others by means of sharing time-saving apps, you possibly can set off the regulation of reciprocity the place others will wish to show you how to.
11. Under contract
These posts are an effective way to congratulate your consumer on going underneath contract. They present your appreciation on your shoppers and for the enterprise you will have. Make them the hero in these posts, not you. Post a social graphic of the house with a pending banner throughout it with the next language:
I’m so excited to have the chance to help the household that’s now underneath contract for this residence. I can’t wait to see all of the household reminiscences unfold for them right here.
12. Tuesday Tips
Developing a sequence for posts is a superb thought. The consistency of posting the identical sort of quote every week develops a cadence for you and on your followers. An instance of this may be a Tuesday Tip sequence the place you share the reply to a steadily requested query or tips about how you can make the method of shopping for or promoting simpler.
13. My go-to enterprise or service supplier for (no matter)
Shining a light-weight on different companies or service suppliers in your group is an effective way to extend consciousness and to create a chance to develop your referral community. Think of highlighting a neighborhood flower store, native ebook retailer, heating and cooling firm, landscaper, and so on.
Make certain you tag the enterprise or individual once you make the put up, and they’ll typically share your put up with their followers. This creates a chance so that you can develop your social media connections as their followers discover you.
14. Things you could not learn about (your metropolis)
Every group has distinctive tales about the way it started, the people who have lived there, or the historical past of the identify of the group. Tell the tales about your group and you may be amazed on the engagement it’ll generate.
15. 7 issues to do earlier than promoting
These are the varieties of posts that assist future sellers, they usually provide the capability to succeed in potential listings when they’re within the preparation part. Post a listing of issues a vendor ought to do earlier than placing their residence in the marketplace with an invite for a free, no-obligation walk-through of their residence to make options on how you can maximize their gross sales worth. These posts result in listings.
16. 7 issues to do earlier than shopping for
Like #15, these posts can attain future patrons early within the course of. Provide a listing of issues a future purchaser ought to do and supply a free, no-obligation appointment to share methods to save lots of money and time by means of the shopping for course of.
17. Video walk-through of a list
Pictures can solely inform a part of the story, however a walk-through video of a list provides a possible purchaser a greater really feel for the circulation of a house. Walk-through movies can simply be performed utilizing your iPhone or Android telephone. This is a little bit past what most brokers do, and additional effort is all the time rewarded.
18. Friday favourite
By posting your Friday Favorite residence every week, you’re sharing excellent properties and constantly reminding your followers that you’re actively searching for the most effective houses in the marketplace.
19. Behind the scenes
People like to really feel like they’re part of one thing. Documenting components of your day or exhibiting them the method of operating your enterprise creates a connection. Post a behind-the-scenes have a look at internet hosting an open home, launching a list, or attending a house inspection. These posts are nice for deepening relationships and giving your followers the flexibility to really feel like they’re a part of your enterprise.
20. My favourite restaurant for (no matter)
I discussed highlighting native companies above, however highlighting native eating places can be an effective way to shine a light-weight on a neighborhood enterprise and develop your following as nicely. Highlight your favourite meal on the native restaurant and provides them a shoutout in your put up by tagging them. These posts are a mainstay for native brokers with an increasing social media presence.
21. Just bought
We don’t wish to overwhelm our feeds with bought posts however thanking your consumer for permitting you to help them within the course of and congratulating them on the sale/buy ought to be performed often. Another nice option to shine a light-weight on others with simply bought posts is to tag and thank the lender, the title firm, the inspector, and anybody else concerned within the transaction.
22. What I like about our group
Highlighting your love on your group is likely one of the greatest methods to develop your actual property enterprise by means of social media advertising. Highlight native charities which can be positively impacting your group. Share particulars about native occasions or farmer’s markets you get pleasure from. By sharing your ardour on your area people, you’ll magnetically appeal to others that find it irresistible as nicely.
This is the yr to take your social media recreation to the subsequent degree. The potentialities for posts are limitless however these 22 ought to offer you a operating begin on making this your most impactful yr on social media.
Jimmy Burgess is the Chief Growth Officer for Berkshire Hathaway HomeServices Beach Properties of Florida in Northwest Florida. Connect with him on Facebook or Instagram.

https://www.inman.com/2022/01/22/22-social-media-post-ideas-for-real-estate-agents/

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