Leading Australian content material advertising and marketing platform Fabulate has employed Marie Galinsky to supervise its expanded Melbourne gross sales operation.
Galinsky (featured picture) will take the position of gross sales director in Melbourne on the content material advertising and marketing startup—which connects manufacturers and freelance creators within the content material advertising and marketing area—because it strikes to broaden its footprint into the Melbourne market.
“We couldn’t be extra happy to welcome Marie to the Fabulate workforce,” mentioned Fabulate’s chief income officer, Ben Gunn.
“She’s an excellent addition to the workforce and is well-known and considered a robust digital media govt throughout the Melbourne businesses.”
Galinksy added: “In the previous two years Fabulate has carved out a singular area within the Australian content material advertising and marketing area serving to manufacturers to create high quality content material after which maximise the viewers of that content material.”
“Across Melbourne there are already a lot of main manufacturers utilizing the platform for precisely this function and I’m excited to work with the workforce to broaden our presence out there.”
Galinsky was most not too long ago group enterprise supervisor – digital at Nine and previous to that held numerous gross sales roles at Nova Entertainment.
Fabulate was co-founded lower than two years in the past, by former senior Nine Digital gross sales executives Ben Gunn and Nathan Powell along with entrepreneur Toby Kennett and ex-Qantas govt Sachin Singh, with the goal to remodel the best way manufacturers do content material advertising and marketing.
In the previous yr it has seen main manufacturers resembling Uber, Virgin Australia and World Vision signal on to make use of the platform in an effort to ship high quality content material advertising and marketing campaigns at scale and velocity.
Galinsky’s appointment in Melbourne follows the startup not too long ago finishing a funding spherical, following vital progress, with the intention of continuous to broaden its gross sales illustration, including extra distribution channels and constructing out the creator community to help different progress mediums like video, visible and audio.
“We have been happy by the demand in-market for Fabulate since we launched in 2020 significantly within the Melbourne market,” mentioned Gunn.
“We launched with the mission to remodel the best way content material advertising and marketing campaigns are created, distributed and measured and the previous two years have seen exponential progress as Australian manufacturers have capitalised on the platform’s capacity to each fee high quality content material after which place it in entrance of the fitting audiences.“2022 is already gearing as much as be an excellent greater yr and we couldn’t be extra excited in regards to the alternative that lies within the Australian content material advertising and marketing area.”
https://www.bandt.com.au/fabulate-hires-marie-galinsky-to-head-up-melbourne-sales/
