NEW YORK, Jan. 26, 2022 /PRNewswire/ — ListenFirst, the premier enterprise social analytics answer, at present introduced the discharge of the 2022 Social Media Marketing Trends Survey. The findings of the excellent on-line research confirmed that regardless of the continuing pandemic, manufacturers are extra dedicated than ever to social media as a advertising and marketing channel.
55% of respondents mentioned their model’s social media spend elevated through the pandemic, with 50.5% of these surveyed including their model’s social media spend will enhance additional in 2022.
However, measuring the impression of their social media spend stays a problem for a lot of manufacturers. Only 14% of survey respondents mentioned they’ll at all times tie their social media efforts to ROI, whereas solely 31.5% responded “Yes” to understanding how nicely their model is acting on social media relative to opponents. Meanwhile, 52% of respondents both wished extra influencer analytics or have been unclear if that they had sufficient.
“The survey outcomes affirm what we have identified within the market, that even whereas manufacturers are investing extra in social media, they simply do not have sufficient knowledge that speaks to efficiency,” defined David DiGiacomo, Chief Executive Office at ListenFirst. “To get a extra actionable image of what is working, corporations want a social analytics answer that goes past self-importance metrics corresponding to Likes and Followers and presents significant aggressive and trade benchmarks, in addition to strong influencer and companion analytics.”
Other key discovering of the 2022 Social Media Marketing Trends Survey embrace:
Instagram is the social media platform most necessary to manufacturers, picked by 40% of entrepreneurs and analytics professionals
LinkedIn is the social media platform that is most trusted, picked by 39.5% of respondents
Facebook is the least trusted social media platform, picked by 44.5% of respondents
66% of these surveyed count on social media video to be an elevated focus for his or her model in 2022
ListenFirst’s 2022 Social Media Marketing Trends Survey questioned 200 model advertising and marketing and analytics professionals on the way forward for social media advertising and marketing, between December 28-29, 2021 The full survey outcomes may be downloaded right here.
About ListenFirstListenFirst is the premier social analytics answer utilized by the world’s main manufacturers. With a breadth of knowledge and award-winning experience unmatched out there, we provide a straightforward, one-stop answer to optimize social media advertising and marketing and maximize ROI. ListenFirst has been honored with a number of accolades together with a 2020 SIIA CODiE Award for Best Emerging Technology, 2020 Cynopsis AdTech Award for Outstanding Data Solution, 2022 High Performer recognition from G2 Crowd, MarTech Breakthrough Award for Best Social Media Monitoring Software, and named certainly one of Inc. 500’s quickest rising corporations. Founded in 2012, ListenFirst is trusted by main world manufacturers together with AT&T, Amazon, NBCUniversal, and Peloton. For extra data, go to www.listenfirstmedia.com.
SOURCE ListenFirst
https://www.prnewswire.com/news-releases/listenfirst-releases-2022-social-media-marketing-trends-survey-301468032.html
