Video Content will Stay Above All Content Types, Says Ahmed Khan : The Tribune India

TikTok, the video sharing web site, created historical past in 2021 by changing into probably the most visited web site. Before TikTok, Google has remained probably the most visited web site for the reason that creation of web.
It is equally sensational and thought-provoking for content material creators. We additionally noticed some sudden developments in different social media networks. Instagram launched Reels, whereas Snack, a brand new video making web site surfaced.
The present numbers are fairly fascinating. In 2017, 63% firms have been utilizing video to market their enterprise. By 2019 alone, 87% firms have been already utilizing video advertising method. Now, not solely the companies are utilizing video advertising method, however they’re additionally profiting from video platforms, like TikTok.
Why is video content material rising as the brand new king of web? Ahmed Khan, the famend social media marketer solutions this in-depth, and in addition shares some secrets and techniques for video content material creators.

Video Content Communicates at Another Level
Video content material engages the customers of all forms of units at a special stage. The emotion in expressions might be communicated higher on the receiver’s finish by means of video than textual content or audio content material. Video content material permits higher interpretation of what’s being stated. Video enhances the flavour of phrases and creates a stronger influence on the viewer.
“Say, you need extra subscribers in your web site. The guests of your web site could skip the textual content recommending to subscribe, however the possibilities of watching video suggestion for subscription are larger, as a result of video is less complicated to observe and is extra interactive. Since the influence of video is greater, likelihood is that the viewer will click on Subscribe button proper whenever you say it within the video”, Ahmed Khan says.

Video Content is Close to Interpersonal or 1-1 Communication
Ahmed Khan believes that one of many key causes folks turned extra hooked to video content material is that they missed interpersonal communication throughout COVID. “Video made it simpler to work together and speak with folks on different facet of the display with out placing on a masks”, he laughed.
Video communication is nearly just like interpersonal or 1-1 communication. The solely distinction is that the sender and receiver of the message are sitting in several places. Even the suggestions and response time is nearly equal to interpersonal communication, and it will get higher in close to future with 5G expertise.

Video Content Has More Scope for Creativity
You might be as entertaining as you need, and as emotional as your intense script is whereas making a video. Sometimes, you don’t even have to say a phrase. Your expressions and physique actions do the trick. The sister-brother duo Kili-Paul and Neema-Paul began dancing on songs, and have become in style with their on-point expressions and strikes. “We have numerous such examples. Sometimes folks say that XYZ individual has simply gotten good luck. It shouldn’t be the nice luck, however consistency in producing content material as per their chosen area of interest. It is the arduous work that pays”, says Ahmed Khan.

Tips for Video Content Creation in 2022
Ahmed Khan additionally shared some insightful suggestions for video content material creation in 2022.
·         Focus on creating brief and significant movies.
·         Pick a distinct segment and persist with it. If your content material is simply too numerous, your viewers could develop into confused.
·         Keep an eye fixed on what pursuits your viewers.
·         Be extra entertaining. Life is already very irritating.
Ahmed Khan is a younger social media marketer, who has constructed his personal tribe in social media advertising at a really younger age. He can also be very social, and loves taking part in soccer on the weekends. For Ahmed, there isn’t a stopping in relation to work. He is all the time able to seize a mission or rating a purpose.
 

https://www.tribuneindia.com/information/brand-connect/video-content-will-stay-above-all-content-types-says-ahmed-khan-364411

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