WhatsApp Ranks #1 for 2021

Entertainers and Metaverse Brands are the Topic of Most Social Media ConversationsBrandGraph® 500 Year in ReviewMeta/Facebook accounts for the No. 1 (WhatsApp), No. 2 (Instagram) and No. 5 (Facebook) spots within the BrandGraph 500 for 2022.Meta/Facebook accounts for the No. 1 (WhatsApp), No. 2 (Instagram) and No. 5 (Facebook) spots within the BrandGraph 500 for 2022.Orlando, Florida, Jan. 31, 2022 (GLOBE NEWSWIRE) — IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier supplier of influencer advertising and marketing expertise, knowledge, and providers for the world’s main manufacturers, at present launched its BrandGraph® 500 Year in Review rating that highlights fascinating social media tendencies and brand-consumer conversations in 2021.The BrandGraph platform analyzed 741 million items of content material throughout 16.6 million totally different social media accounts in 2021 to find out which manufacturers have been most frequently talked about by social media influencers throughout the main social media platforms. The content material index now accommodates greater than 1.3 billion posts.Highlights of the 2021 BrandGraph® 500:Two tech giants dominate the highest 10: Meta/Facebook accounts for the No. 1 (WhatsApp), No. 2 (Instagram) and No. 5 (Facebook) spots within the BrandGraph 500, whereas Alphabet/Google owns the No. 3 and 9 spots — YouTube and Google. Other mega-companies — TikTok (No. 4), Twitter (No. 6), Nike (No. 7), Disney (No. 8) and Apple’s iPhone (No. 10) — have been high of thoughts for social media customers in 2021. Netflix is making a play for a top-10 spot, rising two spots to No. 11.Entertainment manufacturers and performers generated probably the most buzz on social media and have been the most important movers on the BrandGraph 500. The most important leap got here from “Wandavision”; the Marvel Studio superhero present skyrocketed 257 locations to No. 123 on the BrandGraph 500. The Academy Awards dropped 172 spots to No. 423 after rankings for the 2021 present tanked and garnered adverse critiques.It was additionally an enormous 12 months for British singers, particularly former One Direction members, who generated the very best engagement amongst entertainers on social media. Harry Styles rose 15 locations to No. 95 whereas happening tour; Zayn Malik jumped 36 spots to No. 200 whereas breaking apart with mannequin Gigi Hadid and releasing new music; and Liam Payne dropped 26 locations to No. 285 on the listing after releasing the favored music “Sunshine.” Singer Dua Lipa, whose music “Levitating” was one No. 1 on Billboard’s Hot 100 listing for 2021, ascended 32 locations to No. 194. Ed Sheeran joined the listing as he soared 141 positions to No. 292, one of many greatest jumps of 2021.Nine American rappers made the BrandGraph 500: Cardi B at No. 128; Travis Scott at No. 152; Doja Cat at No. 240; Snoop Dogg at No. 263; Megan Thee Stallion at No. 275; DaBaby at No. 286; Lil Wayne at 291; Juice WRLD at No. 381; and Offset at No. 401. Among these, solely Lil Wayne noticed a spike within the rating, leaping 46 locations.Virtual worlds and video video games received individuals speaking, like Roblox, which rose 113 positions to No. 149, and Fortnite, which dropped 16 spots however was nonetheless within the high 50, at No. 40. The well-known recreation Minecraft was up 17 spots to No. 72. Pokemon’s recognition surged in 2021, which was highlighted by an 82-place leap within the rating to No. 191. Resident Evil had a spike as effectively, rising 76 locations to No. 243.Social media customers additionally confirmed an curiosity in crypto. Bitcoin rose 45 spots within the rating to No. 19, illustrating the rising conversations surrounding cryptocurrencies and their future. Other cryptocurrencies that joined BrandGraph in 2021: Dogecoin, XRP, Binance Coin, Bitcoin Cash, Litecoin, Cardano and Ethereum.Story continues“BrandGraph provides manufacturers unparalleled social media and shopper insights to kick-start their 2022 advertising and marketing campaigns and monitor their progress over time” mentioned Ted Murphy, Founder and CEO of IZEA. “The functionality of the platform has grown immensely over the previous 12 months, each in performance and within the sheer quantity of knowledge we’re analyzing for over 5,000 manufacturers throughout a variety of industries.”For the whole evaluation of the BrandGraph 500, learn our weblog put up right here: izea.com/assets/brandgraph-500-year-in-review-2021.Core BrandGraph Functionality Added Throughout 2021Full TikTok Platform SupportA first in aggressive benchmarking, BrandGraph stories now embody TikTok content material, as do model profiles, and BrandGraph tendencies.BrandGraph CompareBrandGraph Compare allows entrepreneurs to benchmark social media exercise amongst manufacturers throughout your complete BrandGraph universe. The Compare function supplies a slew of comparability knowledge units (together with a breakdown of key social media content material statistics), identifies influencers, benchmarks engagement charges, and extra.Example: Benchmark the manufacturers Ford vs. Pepsi vs. Dunkin’ vs. CVSBrandGraph ThemesThemes are “tremendous classifiers” that allow BrandGraph to attach wildcard manufacturers, classes, mentions, key phrases, hashtags — even emoji — collectively right into a singular idea for identification and classification. Themes are used to contextually group content material and supply insights each inside BrandGraph and throughout the IZEA software program ecosystem.Example: The online game theme contains over 1,000 identifiers together with recreation titles (Fortnite), recreation consoles (Xbox), recreation streaming (Twitch), and recreation hashtags (#gamergirl).Creator PursuitsBrandGraph is now capable of present insights associated to the content material being produced a couple of model. This data can be utilized by entrepreneurs to raised perceive the “content material tradition” of their very own model or a competing model.Example: Jeep has a excessive focus of influencers posting about tenting, pictures, sunsets, and the navy. Tesla influencers put up extra about house journey, memes, shopper electronics, and local weather change.Brand-Produced Content materialBrandGraph now supplies entrepreneurs with a instrument to see the content material themes of posts made by manufacturers themselves. This instrument can be utilized to rapidly view content material methods for aggressive or collaborative analysis, much like influencer profiles in IZEAx.Example: BrandGraph programmatically recognized that Lego has shared content material to advertise Star Wars, Nintendo, and Nasa.With BrandGraph®, manufacturers can now see not solely their rating in opposition to rivals, however the model universe at massive, all curated programmatically by IZEA expertise. Get extra insights at brandgraph.izea.com. All product names, logos, and types are property of their respective house owners. All firm, product, and repair names used on this press launch are for identification functions solely. Use of those names, logos, and types doesn’t suggest endorsement.About IZEAIZEA Worldwide, Inc. (“IZEA”) is a advertising and marketing expertise firm offering software program {and professional} providers that allow manufacturers to collaborate and transact with the total spectrum of at present’s high social influencers and content material creators. The firm serves as a champion for the rising Creator Economy, enabling people to monetize their content material, creativity, and affect. IZEA launched the business’s first-ever influencer advertising and marketing platform in 2006 and has since facilitated almost 4 million transactions between on-line consumers and sellers. Leading manufacturers and businesses associate with IZEA to extend digital engagement, diversify model voice, scale content material manufacturing, and drive measurable return on funding.Safe Harbor AssertionAll statements on this launch that aren’t based mostly on historic truth are “forward-looking statements” supposed to qualify for the protected harbor from legal responsibility established by the Private Securities Litigation Reform Act of 1995. Forward-looking statements, that are based mostly on sure assumptions and describe our future plans, methods and expectations, can usually be recognized by means of forward-looking phrases akin to “might,” “will,” “would,” “might,” “ought to,” “anticipate,” “anticipate,” “hope,” “estimate,” “imagine,” “intend,” “probably,” “initiatives,” “plans,” “pursue,” “technique” or “future,” or the adverse of those phrases or different phrases or expressions of comparable that means. Examples of forward-looking statements embody, amongst others, statements we make relating to expectations regarding IZEA’s means to extend income and bookings, progress or upkeep of buyer relationships, and expectations regarding IZEA’s enterprise technique. Forward-looking statements contain inherent dangers and uncertainties which might trigger precise outcomes to vary materially from these within the forward-looking statements, because of numerous components together with, amongst others, the next: aggressive situations within the content material and social sponsorship phase during which IZEA operates; failure to popularize a number of of {the marketplace} platforms of IZEA; our means to ascertain efficient disclosure controls and procedures and inner management over monetary reporting; our means to fulfill the necessities for continued itemizing of our widespread inventory on the Nasdaq Capital Market; altering financial situations which might be much less favorable than anticipated; and different dangers and uncertainties described in IZEA’s periodic stories filed with the Securities and Exchange Commission. The forward-looking statements made on this launch converse solely as of the date of this launch, and IZEA assumes no obligation to replace any such forward-looking statements to replicate precise outcomes or modifications in expectations, besides as in any other case required by regulation.AttachmentCONTACT: Martin Smith IZEA Worldwide, Inc. Phone: 407-674-6911 Email: [email protected]

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