LoveRaw releases mockumentary that includes “basic chocolate heroes” from the 80s and 90s.
British plant-based chocolate model LoveRaw has launched its greatest advertising marketing campaign but, asking the UK to “Give Two Fingers to Big Choc”.
At coronary heart of the marketing campaign is a mockumentary that includes three characters created by main chocolate manufacturers — The Kid, The Man, and The Gorilla. The mockumentary asks “Where are they now?”, displaying the characters deserted by the manufacturers that created them till LoveRaw adopts them and provides them a brand new lease of life.
The Kid. © LoveRaw
LoveRaw has created Instagram and LinkedIn profiles for every character, permitting shoppers to comply with their journey. The mockumentary is out there to view on the LoveRaw web site, and might be showcased by way of a billboard marketing campaign, social media, digital promoting, public relations, and influencer advertising.
“Delicious chocolate that simply so occurs to be vegan”
On January 4, LoveRaw launched its new M:lk Chocolate Bars with enormous success — each the primary and second productions offered out inside a couple of days. At across the similar time, LoveRaw’s Cre&m Wafer Bar was named among the finest plant-based candies of 2022 by The Independent. The model then introduced a collaboration with Doughnut Time to produce a vegan doughnut topped with the wafer bar.
© Doughnut Time UK
While many manufacturers struggled throughout the pandemic, LoveRaw noticed gross sales skyrocket. With the brand new promoting marketing campaign, the corporate hopes to emphasise that its chocolate is for everybody, not simply plant-based eaters.
“At LoveRaw we make scrumptious chocolate, that simply so occurs to be vegan,” stated Manav Thapar, Co-Founder at LoveRaw. “This marketing campaign is the most important we’ve carried out to date, with billboard promoting, PR, social media, digital promoting and influencer advertising. We’re certain it’s going to assist to drive consciousness and consideration of the model and assist the discharge of our new M:lk Choc Bars.”
https://vegconomist.com/marketing-and-media/loveraw-releases-mockumentary/
