Autumn Wilson will lead a collection of free digital marketing how-to workshops for Haliburton County enterprise house owners and entrepreneurs starting Feb. 3. Four workshops, held through Zoom, will provide focused, relevant teaching on very particular social media abilities./Photo submitted
Opportunity for businesses to enhance digital marketing
By Darren Lum
An upcoming workshop is trying to assist businesses stand out within the twenty first century with a collection of “how to” digital marketing workshops.
Organized by the County of Haliburton Economic Development and Tourism division, this free providing for Haliburton County enterprise house owners and entrepreneurs goes past most normal social media workshops and presents focused, relevant teaching on very particular social media abilities mentioned the tourism division’s content material creator Thom Lambert.
He mentioned digital marketing is an inexpensive and efficient means for businesses and organizations to talk with their clients and stakeholders.
“Because of the benefit with which content material could be shared, it’s also probably the most efficient methods for businesses inside an space just like the Haliburton Highlands to collaborate with each other. Social media platforms proceed to be probably the most essential instruments by which potential guests to the Haliburton Highlands uncover new experiences and make journey choices,” he wrote in a ready assertion.
There are 4 workshops, provided bi-weekly beginning on Feb. 3. Interested enterprise house owners, entrepreneurs, and digital marketing employees can register by contacting Lambert at [email protected], or by registering instantly by hyperlinks posted on social media.
The first workshop is specializing in creating and posting Instagram reels, one of many quickest rising segments of social media. Workshops might be up to 60 minutes lengthy and can embody time for members to ask questions on the finish. Each workshop is targeted on one matter. The free collection is made doable with funding from the Ontario Highlands Tourism Organization by their Tourism Recovery and Innovation Program.
The workshops might be provided through Zoom and are being facilitated by native marketing professional Autumn Wilson, who’s the proprietor of AJW providers.
Lambert wrote Wilson “gives social media marketing, coaching and consulting. She is the previous program and operations co-ordinator for Haliburton County Development Corporation, and previous enterprise supervisor for the Haliburton Highlands Chamber of Commerce.”
Wilson mentioned the perfect attribute of digital marketing for rural businesses is authenticity.
“In order to see success on social media, manufacturers (businesses) want to present the folks behind the enterprise. Consumers are demanding connection. This is one thing that has develop into extra prevalent because the pandemic with a rise in folks turning to social media to discover a sense of connection and group,” she wrote in an e mail message. “Consumers are trying to construct significant relationships with the manufacturers they observe. They need to know who they’re, what they like, what their imaginative and prescient is, what their objectives are, and so on. The neatest thing a model can do is to be true and genuine to who they’re as an individual in order that they construct relationships with their viewers. “
Wilson has been aiding space businesses for the previous six years with their social media methods, instructing folks “the ins and outs” of how social media can lead to enterprise development and gross sales.
“There has been rising assist from the county tourism division to assist businesses enhance their digital marketing so we’ve seen lots of enhancements through the years. The ongoing work to develop broadband connection within the county during the last 10 years has additionally made it simpler for rural businesses to have a presence on-line,” she wrote.
The ever-changing attribute trait of social media provides to the problem.
“Consumers are utilizing it in numerous methods and new platforms emerge on a regular basis. Keeping up with these tendencies and determining which of them to implement for your small business could be actually difficult. The means to enhance is to be dialed in to your target market – understanding what they like, the place they’re, what they’re doing, and what they’re partaking with on-line. You don’t need to soar on a brand new platform or a brand new development simply because it’s there. You need to guarantee that’s the place your target market is earlier than figuring out how you need to use it for your small business,” she wrote.
https://mindentimes.ca/top-stories/opportunity-for-businesses-to-enhance-digital-marketing/
