In March 2022, content material entrepreneurs might produce evergreen workshops, craft tutorials, entertaining movies, St. Patrick’s Day concepts, or pay homage to family-owned companies.
No matter the subject, content material advertising and marketing ought to assist corporations appeal to, have interaction, and retain clients. Doing that requires creating, publishing, and selling content material.
To assist fill your editorial backlog, listed here are 5 content material advertising and marketing concepts for March 2022.
1. Evergreen Workshops
Popular tradition has made the colour inexperienced seemingly inseparable from the month of March. It’s Irish heritage month in a number of nations. And it accommodates St. Patrick’s Day, which, within the United States no less than, typically contains consuming inexperienced beer. There are different inexperienced celebrations, too — town of Chicago dyes the river inexperienced, for instance.
So why not apply the inexperienced theme and launch a number of “evergreen” workshops?
A workshop differs from a standalone video or article in that it typically contains interplay, usually requiring members to turn-in work.
The “evergreen” half describes a workshop that’s out there at any time. Email automation directs members via the workshop, pointing to movies, boards, and actions.
Here is an instance. Imagine a web based music retailer that creates an evergreen workshop for starting guitar. The workshop would possibly embrace:
Several video classes,
PDF sheet music,
A discussion board,
An internet site for submitting homework,
Email automation to information members.
An evergreen workshop launched in March 2022 might encourage signups yr round. Photo: Oleg Ivanov.
The idea might work for all types of on-line companies.
Luggage retailer: “Travel to Asia” workshop.
Kitchen provide retailer: “(*5*) Cooking” workshop.
Legal doc provider: “Employment Tax Filings” workshop.
2. National Craft Month
How-to content material is among the many only. Anything that helps customers obtain a purpose is really helpful and encourages a way of reciprocity.
So why not acknowledge National Craft Month with a number of how-to articles or movies?
Here are a couple of examples on YouTube:
Don’t be afraid to broaden the which means of the phrase “craft” to incorporate nearly any how-to matter, akin to:
3. Entertain Your Audience
Rapid development within the so-called creator economic system is increasing ecommerce and blurring distinctions between enterprise and leisure.
In March 2022, attempt to create content material that entertains your viewers. It might have interaction prospects and retain clients.
An excellent instance is Guitar Salon International. This Santa Monica, Calif.-based retailer sells classical and flamenco guitars. Its YouTube channel accommodates excellent mini-concerts.
This video beneath options George Sakellariou taking part in “La Falda Bailante” by Lawrence Long. The guitar within the video and linked from Guitar Salon’s YouTube channel is a 2021 Henner Hagenlocher SP/CSAR priced at $11,000.
Guitar Salon’s content material entertains customers, but it surely additionally helps promote merchandise.
Guitar Salon International connects entertaining content material to the merchandise it sells.
4. St. Patrick’s Day Celebration Ideas
It’s close to not possible to place collectively an inventory of content material advertising and marketing concepts for March and never embrace St. Patrick’s Day, occurring yearly on the seventeenth.
No listing of March content material advertising and marketing concepts could be full with out St. Patrick’s Day. Photo: Amy Reed.
An attire retailer would possibly create an article for dressing like a leprechaun or a enjoyable get together outfit. Other examples embrace:
5. National Mom and Pop Business Owners Day
The time period “mother and pop enterprise” can describe nearly any small, privately-owned firm, together with many ecommerce operations.
Profile your personal “mother and pop enterprise” or a enterprise that impressed you. Photo: Tim Mossholder.
So why not be just a little self-serving throughout March 2022? Create content material that celebrates your personal small enterprise or those who impressed it.
Treat this content material like a profile. Describe what sparked the enterprise. Include its ups and downs and plans for the longer term.
https://www.practicalecommerce.com/5-content-marketing-ideas-for-march-2022
