Big W has launched its latest marketing campaign through its inventive company M&C Saatchi, launching its ‘Value Every Day’ program.The marketing campaign showcases Big W’s products, positioning them as excessive worth for low costs.The 30-second spot sees a montage of individuals utilizing Big W products from tongs to frying pans to youngsters’s toys.Big W common supervisor advertising and marketing Kristen Linders stated: “At Big W, worth is about inexpensive high quality that passes the on a regular basis life check. Every day is filled with moments to worth. We know that now, greater than ever, our customers are in search of retailers to ship inexpensive products that they belief. An incredible worth is one factor, but when you could change the product every week later the worth now not stacks up. We are serving to extra Australians uncover the nice worth products at Big W that stand as much as on a regular basis household life.”ADVERTISEMENT
The marketing campaign is on TV, out-of-home (OOH), Radio, OLV Podcasts, Live Reads, Digital Display, in-store, social, PR, influencer advertising and marketing and owned channels.Credits:Client – BIG WKristen Linders: General Manager, MarketingClaire West: Head of Marketing, model and strategySabrina Douglas: Senior Marketing ManagerClaudine Laycock: Assistant Marketing ManagerInventive Agency: M&C Saatchi SydneyProduction: Blue Dot and M&C Saatchi SydneyPR Agency: Red HavasMedia: Carat, Woolies X
https://mumbrella.com.au/big-w-showcases-its-high-quality-low-value-products-in-latest-ad-723768
