Both B2B and B2C entrepreneurs say the first objective of content material advertising and marketing is to generate model consciousness, however they differ on the opposite high causes for creating content material, in keeping with current analysis from Parse.ly.
The report was based mostly on information from a survey performed in November 2021 amongst 832 B2B and B2C content material entrepreneurs.
Some 88% of all respondents (B2B and B2C) say a important objective of content material advertising and marketing is to create model consciousness. Other high motivations embrace to teach the viewers (79% cite) and to construct credibility/belief (78%).
Second to creating model consciousness, B2B entrepreneurs say a very powerful objective for content material advertising and marketing is to generate demand/leads (85% cite). B2C entrepreneurs, alternatively, cite educating the viewers as the following most necessary purpose for creating content material.
B2B entrepreneurs are more likely than B2C entrepreneurs to say that content material advertising and marketing serves the needs of nurturing leads and driving attendance to occasions.
About the analysis: The report was based mostly on information from a survey performed in November 2021 amongst 832 B2B and B2C content material entrepreneurs.
https://www.marketingprofs.com/charts/2022/46665/the-purpose-of-content-advertising and marketing-for-b2b-vs-b2c-manufacturers
