Scott MillerCEO at Centerpost Media Website Address: https://cenpostmedia.com/
Each week on “Marketing Champions,” our host talks to media specialists throughout the nation. This week our host speaks with Scott Miller from Centerpost Media. To study extra, take a look at https://cenpostmedia.com/
What is the most important change in advertising that you simply see coming within the subsequent 2 years?
More deal with content material advertising and fewer deal with focused adverts. There is a rising concern over privateness points and with main tech firms like Apple making it arduous to focus on adverts advertisers might want to deal with alternative ways to succeed in the best prospect. Content advertising is an effective way to construct an viewers of potential purchasers.
What makes your organization distinctive?
We personal distribution channels, so we are able to place our purchasers immediately on TV, radio, podcasts and OTT platforms. Because there is no such thing as a intermediary our value is decrease, permitting us to cross our financial savings on to our purchasers.
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