Mumbai: Indiantelevision.com is organising a five-day occasion ‘Digital Brand Fest 2022’ from 21 to 25 February to discover and perceive the brand new forces driving the digital transformation for a tech-led future. The week-long digital summit is introduced by Voot. Interakt, Josh and Pixis have joined as business companions.
The business stands at a vital juncture at the moment. As the web empowered shoppers with extra decisions, digital grew to become the brand new battleground for manufacturers to check their advertising abilities and retain their join with shoppers whose preferences have been altering quicker than ever. Whether it was the growth in influencer advertising or the recognition of short-video platforms, manufacturers didn’t hesitate in leaping onto the digital bandwagon to up their advertising sport.
As we enter into 2022, Indiantelevision.com is taking this chance to carry a bunch of business specialists collectively on one platform to debate these traits shaping the future. Digital Brand Fest 2022 may have manufacturers, advertisers, tech platforms talk about all these developments and extra. The digital occasion will even take a look at the modifications in shopper behaviour and the way it has impacted the business’s progress.
The occasion will start on Monday, 21 February with a keynote on ‘Decoding Current Digital Trends’ by Google business head – telecom, media and leisure Siddharth Shekhar.
It might be adopted by two-panel discussions – ‘Human X Machine’ and ‘SMS, Notifications and Whatsapp Marketing’. The first session moderated by Indiantelevision.com founder CEO and editor-in-chief Anil Wanvari may have Bharat Arora (Taboola), Nikhil Kumar (mediasmart and Affle firm), Mehul Desai (Integral Ad Science), Rohan Chincholi (Havas Media Group India) and Salil Shanker (Amnet India) as panelists.
On the second panel moderated by Niraj Ruparel (Group M) are Ahshad Jussawala (Jio-Haptik), Jayant Kshirsagar (CleverTap), Madhur Acharya (WOW Skin Science), Priya Patankar (PhonePe), Ritesh Ghosal (Soptle) and Suchit Sikaria (Sugar).
The dialogue on 22 February will start with Rapido’s Amit Verma, BigBasket’s Arun Jayaraman, Pixis’ Neel Pandya, Essence’s Sonali Malaviya, Snowflake’s Vimal Venkatraman, and Fresh to Home’s Vanda Ferrao deliberating on ‘Performance Marketing, Partnerships for good ROI’. The panel might be moderated by Xaxis India’s Dimpy Yadav.
The second session will discover ‘Digital Marketing – The New Dynamic Shift Post Pandemic’ with BharatPe’s Ashish Agarwal, Omnicom Media Group’s Bharat Khatri, GoKwik’s Chirag Taneja, Godrej’s Michelle Francis, Adlift’s Neha Pandey and Network 18’s Puneet Singhvi as panellists and Chetan Asher of Tonic Worldwide Media because the moderator.
Day three (Wednesday, 23 February) will witness one other insightful session on ‘Engaging Communities and Driving Culture by means of Social Media’ moderated by Kosal Malladi from Madison Digital. Panellists embrace Sharechat’s Akshat Sahu, Cleartrip’s Himanshi Tandon, Zivame’s Khatija Lokhandwala, Trell’s Manikanta Yadavalli, Kalyan Jewellers’ Rupesh Jain and Puma’s Shreya Sachdev.
On Thursday, 24 February a TBA-moderated panel will delve into ‘Content Marketing’ traits with Kunal Bhardwaj from Upstox, Maninder Bali from Vedantu, Pallavi Chelluri from Moglix, Samir Sethi from Policybazaar.com and Sharmin Ali from Instoried.
‘CTV 101’ and Gen Z X Short Video’ might be key themes mentioned on the final of the summit, Friday, 25 February. The first panel moderated by Anil Wanvari consists of Gijsbert Pols from Adjust, Mete Bargmann from Magnite, and Vijay Anand Kunduri from PubMatic.
The second session may have Lenskart’s Anupam Tripathi, OML’s Gunjan Arya, Verse Innovation’s Nakul Puri, Bombay Shaving Company’s Siddha Jain and WATConsult’s Sahil Shah as audio system.
For registration, click on right here
https://www.indiantelevision.com/mam/advertising/manufacturers/digital-brand-fest-2022-decoding-digital-transformation-for-tech-led-future-220221
