DENVER, Feb. 23, 2022 (GLOBE NEWSWIRE) — Booyah Advertising, a number one Denver-based digital promoting agency, has at this time introduced the acquisition of FiveFifty, a programmatic company additionally headquartered in Denver, in an all-cash deal, and the debut of FiveFifty by Booyah, a programmatic division which can leverage The Trade Desk. “Booyah has lengthy sought to broaden through acquisition, and we’ve got been ready to search out an company that not solely is the perfect at what they do, however that shares our values and enhances our experience,” stated Troy Lerner, CEO of Booyah Advertising. “FiveFifty was the primary firm we have checked out that checks all these packing containers and is one with which we’ve been acquainted and pleasant for years.” FiveFifty by Booyah can be led by former FiveFifty CEO Ryan Wilson, who joins because the group’s president. In addition, FiveFifty’s present roster of 13 programmatic consultants will proceed to report back to him. Booyah and FiveFifty will each retain their present workplace areas, coincidentally co-located in Denver’s INDUSTRY constructing, whereas the vast majority of the mixed firm’s workers proceed to work remotely. The acquisition blends the perfect of two companies, whose award-winning cultures have helped them appeal to among the business’s greatest digital consultants. The mixture of Booyah’s full-service digital providing with FiveFifty’s concentrate on addressable media will elevate the digital methods of the collective consumer portfolio. With the addition of FiveFifty’s 50 purchasers, the consumer roster will now whole over 200 manufacturers, with heavy concentrations within the luxurious magnificence, out of doors attire, journey and tourism, and monetary companies verticals. Lerner added: “We’re excited to welcome Ryan and his crew into Booyah and to supply a extra strong, in-house programmatic answer to our purchasers. As media continues to maneuver towards addressable shopping for, the acquisition reinforces our capabilities and supplies us with extra capability for the manufacturers we serve. We’re eliminating the added price and inefficiency that comes from outsourcing and as an alternative passing these financial savings alongside to the consumer.” FiveFifty’s current purchasers will profit from extra depth and experience in digital companies at the moment on provide at Booyah, together with paid search, paid social, video, and Amazon technique and administration, in addition to search engine optimization, content material advertising and marketing, artistic, and analytics companies. For FiveFifty’s half, the crew is simply as keen to hitch Booyah and hit the bottom operating, shared Wilson. “We’re equally thrilled to be melding FiveFifty into Booyah and see this as an enormous win for our present purchasers, the FiveFifty crew, and Booyah. We are able to collaborate with the oldsters at Booyah and convey our distinctive programmatic buying and selling experience to their current purchasers. With so many similarities — being Denver-based, digitally-oriented, and hyper-focused on selling high-quality office cultures — this couldn’t be a greater match.” For extra details about Booyah Advertising and job alternatives, go to https://www.booyahadvertising.com/. About Booyah Advertising Founded in 2001, Booyah Advertising is an award-winning digital advertising and marketing company positioned in Denver, Colorado. Working with manufacturers corresponding to Unilever and Western Union, Booyah helps purchasers get higher outcomes from their digital advertising and marketing efforts by way of deliberation, experimentation, and collaboration. Booyah makes use of an built-in method throughout companies together with paid search, paid social, show media, search engine optimization, Amazon market administration, video, and programmatic. For extra data, go to https://www.booyahadvertising.com/. ContactAubree CrossHead of Marketing303/[email protected]
https://www.globenewswire.com/news-release/2022/02/23/2390526/0/en/Booyah-Advertising-Acquires-Denver-Based-FiveFifty-Launches-Programmatic-Media-Division.html
