Benefits:NegotiableLocation:Cape Town, Diep RiverType: PermanentReference:#21750Company:Datafin RecruitmentAn progressive Cloud Solutions firm throughout the Finance sector seeks a results-driven Growth Marketing Lead/Digital/Social Media Marketing with B2B SaaS expertise to develop, implement, observe, and optimize its Digital Marketing campaigns throughout all digital channels to drive demand and development. The very best candidate requires an appropriate tertiary qualification, 3+ years’ confirmed expertise working in B2B SaaS digital, development or efficiency advertising and marketing, expertise in A/B testing and conversion fee optimization for steady enchancment & have data of GDPR and POPIA. You ought to have a powerful grasp of present advertising and marketing instruments and techniques and be capable of lead built-in Digital Marketing campaigns from idea to execution to drive certified gross sales alternatives.Duties:Support the advertising and marketing plan to drive demand and development in North America and EMEA areas.Own demand era to drive certified inbound and outbound leads for our US and SA gross sales groups by way of natural, paid channels, and outbound campaigns.Manage and optimize content material and conversions for Digital Marketing campaigns, together with e-mail, social media, digital adverts, touchdown pages, inventive, and messaging.Identify alternatives, construct, and handle on-line presence and implement new and inventive model consciousness and development methods.Refine messaging to focused audiences and personas to enhance response charges by experimenting with new e-mail, web site, and digital copy.Extract information from key phrase evaluation instruments to optimize advert copy and content material.Develop an natural social media technique and handle and develop presence to drive engagement with our goal market.Own gross sales enablement: Develop social promoting and advertising and marketing collateral.Create and optimize content material for newsletters and nurture campaigns.Measure and report on efficiency of all Digital Marketing campaigns and assess in opposition to targets.Collaborate with VP Marketing and Digital Marketing company.Ad hoc Sales and Marketing duties.Requirements:Essential –B2B SaaS / FinTech expertise.Generating demand via numerous digital channels.Experience in A/B testing, analysing, and optimizing conversion charges throughout all digital advertising and marketing channels and campaigns.Developing an natural social media technique and managing and rising our social media presence.Measuring and reporting on the efficiency of all digital advertising and marketing campaigns.Content creation.Additional -Industry related tertiary qualification.3+ Years confirmed expertise working in B2B SaaS digital, development or efficiency advertising and marketing.Demonstrable social media, content material, e-mail marketing campaign and demand era expertise.Experience utilizing personas and content material advertising and marketing methods to analyse the success of campaigns.Demonstrated expertise in working with CRM programs and advertising and marketing automation applied sciences similar to HubSpot and web site analytics instruments.Data-driven and analytical with expertise in A/B testing and conversion fee optimization for steady enchancment.Knowledge of GDPR and POPIA.Up-to-date with the most recent traits and finest practices in on-line advertising and marketing and measurement.Availability to work versatile hours because of US head workplace and dealings with companions and repair suppliers in North America.Attributes:Excellent written and verbal communication abilities.Exceptional consideration to element and follow-through.Required to work independently and collaborate with cross-functional groups.Self-motivated and powerful sense of possession.Strong problem-solving abilities and the power to study and iterate shortly.The means to work underneath stress and meet tight deadlines.Solution-oriented with the power to see challenges as alternatives for organisational development.While we would love to answer each software, must you not be contacted for this place inside 10 working days please think about your software unsuccessful.Comments:When making use of for jobs, guarantee that you’ve got the minimal job necessities. Only SA Citizens can be thought-about for this function. If you aren’t within the talked about location of any of the roles, please word your relocation plans in all purposes for jobs and correspondence. Please e-mail a phrase copy of your CV to focus on=”_blank and point out the reference numbers of the roles. We have an inventory of jobs on http://www.datafin.com. Datafin IT Recruitment – Cape Town Jobs.Posted on 24 Feb 13:11, Closing date 26 Mar
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