Giga! took dwelling the coveted “eCommerce Brand of the Year” title at MARKETING-INTERACTIVE’s fourth annual Asia eCommerce Awards, beating out stiff competitors from prime contenders, together with Bayer Indonesia, Unilever, Shopee and XIXILI Intima.
Giga!’s successes on the evening got here all the way down to its entries from the Best eCommerce Enablers and Best Use classes, akin to Best eCommerce Customer Service, Best eCommerce Loyalty Programme, Best Use of AI, and Best Use of UI/UX Design. The model swept the ground with three gold and two silver trophies, for its campaigns, GINO – giga’s Fully Interactive AI Chatbot, #Ohmygiga Refer a Friend and #gigaSurprises to retain and reward present prospects and giga! Best Mobile Service in an App. Adding to giga!’s wonderful feat, the workforce additionally took dwelling silver for eCommerce Team of the Year.
Coming in a really shut second was a tie between Bayer Indonesia and Unilever, profitable two gold, two silver and two bronze trophies, whereas the latter received three gold and two bronze trophies.Two different total titles had been awarded on the evening to recognise the eCommerce Agency of the Year and eCommerce Marketplace/eRetailer of the Year.
In a detailed race for eCommerce Agency of the Year, DKSH eCommerce got here out on prime by getting into a spread of sturdy campaigns for purchasers together with Emborg, foodpanda, MEDINOVA, LaCorium and Unilever Asia. In whole, its entries amassed 4 gold, six silver and one bronze awards. Other businesses that stood out this yr included Entropia — a part of Accenture Interactive and Maxis eCommerce and Retail, amongst others.
The eCommerce Marketplace/eRetailer of the Year title went to Shopee, defeating prime contenders akin to A.S. WATSON, Drinkies Malaysia, foodpanda, HappyFresh, and extra. In the tip, Shopee impressed the judges with its marketing campaign, Shopee 11.11 Big Sale – E-commerce for Everyone, profitable one gold and two silvers throughout Best eCommerce Campaign classes, B2B, Content Marketing and Best Integrated Campaign. The firm additionally took dwelling one Bronze trophy below the class eCommerce Team of the Year.
The winners had been determined by a 30 sturdy judging panel comprised of senior digital eCommerce and advertising and marketing professionals from famend manufacturers throughout the area. The winners of the Asia eCommerce Awards had been introduced just about on 3 March 2022.
MARKETING-INTERACTIVE want to prolong an enormous thanks to our judges for giving up their worthwhile time to completely overview and rating each single entry and sends its heartiest congratulations to all winners throughout the 37 classes, and we stay up for seeing all of you as soon as once more at subsequent yr’s Asia eCommerce Awards.
Check out the total record of Asia eCommerce Awards winners right here.
https://www.marketing-interactive.com/giga-shopee-dkshecommerce-awards
