NEW YORK, March 08, 2022 (GLOBE NEWSWIRE) — Questex immediately unveils Q Activate, a proprietary platform that mixes occasion and content material intelligence to ship perception into what its viewers of B2B resolution makers are enthusiastic about on and off its web sites. This new platform brings all of Questex’s first-party viewers knowledge collectively into one database, permitting Questex to reply shortly to developments, intent and must gasoline viewers engagement enabling its clients to attach with patrons with extra accuracy and intelligence. “Our viewers knowledge is the lifeblood of our enterprise. With extra knowledge being generated than ever earlier than, we’ve created a forward-thinking technique that mixes occasion and content material intelligence with developments and demographics to ship perception into our viewers’s pursuits and shopping for intent,” stated Kate Spellman, Chief Marketing Officer, Questex. Research exhibits that 60-80% of internet guests are unidentified. Q Activate permits Questex to realize a deep understanding of matter, viewers and intent info in a single view from a number of knowledge sources to establish the best developments for every of its core markets – Hospitality, Wellness, Travel, Education, Life Sciences, Healthcare and Technology, Media & Telecommunications. Questex can see what content material is resonating and establish potential gaps to raised serve viewers wants, create extra participating advertising and marketing campaigns and advise shoppers on advertising and marketing options. This permits Questex to ship the appropriate content material by its web sites and occasions, to the appropriate viewers on the proper time to generate market consciousness and certified leads for patrons. Spellman added, “All of our viewers profiles and purchaser intent knowledge are actually out there by Q Activate, permitting us to help strategic enterprise goals and monetization alternatives. We can now develop, interact and retain audiences by a fully-integrated multi-channel journey by way of our web sites, newsletters, content material advertising and marketing, digital occasions, webinars and dwell occasions.” Marketers are in want of extremely focused audiences to drive enterprise. Questex can now higher collaborate with clients to activate audiences all through your complete purchaser’s journey as they transfer from discovering an issue to figuring out options and performance of an answer to deciding on a supplier and making a purchase order. Q Insight reviews permits for extra collaboration with shoppers on who’s visiting Questex’s media and occasion websites and what content material these audiences are participating with on and off Questex’s websites. The reviews give Questex clients extra perception as to what their target market is consuming. Questex also can work with clients to ship extra concentrating on and personalization based mostly on the detailed viewers info it will possibly ship. To study extra about Questex, go to questex.com. About QuestexQuestex helps folks dwell higher and longer. Questex brings folks collectively within the markets that assist folks dwell higher: journey, hospitality and wellness; the industries that assist folks dwell longer: life science and healthcare; and the applied sciences that allow and gasoline these new experiences. We dwell within the expertise financial system – connecting our ecosystem by dwell occasions, surrounded by knowledge insights and digital communities. We ship expertise and actual outcomes. It occurs right here. Media ContactKate SpellmanChief Marketing [email protected] 895 8488
https://www.globenewswire.com/news-release/2022/03/08/2399107/0/en/Questex-Unveils-Q-Activate-Adds-Behavior-Intent-and-Trending-to-First-Party-Data-in-One-Audience-Management-Solution.html
