Penn State announces launch of name, image and likeness collective to support athletes

Penn State announces launch of name, image and likeness collective to support athletes


Penn State introduced the launch of its identify, image and likeness collective on Wednesday. “Success With Honor”, named after the phrase made well-known by former soccer coach Joe Paterno, was established by 5 Penn State alumni from the enterprise world.The advisory board consists of former soccer greats Lavar Arrington, Todd Blackledge and Michael Robinson. The platform is devoted to all 850 Nittany Lions athletes and can have an workplace in State College, Pennsylvania.”Ninety-five p.c of the market is a thinly-veiled pay for play,” stated Jason Belzer, CEO of Student Athlete NIL, the corporate managing Penn State’s collective. “That’s not what that is. We are creating off-the-field entry for athletes. Very sturdy internships. The collective can pay athletes to work at these internships.”Other alternatives embody influencer advertising and marketing, model partnerships, camps, clinics and training in monetary literacy. According to the collective’s press launch, “the overwhelming majority of Penn State student-athletes obtain partial or no scholarship cash whereas competing for the Nittany Lions. Recognizing that actuality the aim of Success with Honor is to create alternatives for student-athletes in all 31 sports activities.”

“If you’re a pizza store and you need to signal 5 student-athletes who need to do an look … come to us on-line or the brick and mortar workplace. We have the deliverables,” Belzer stated.  Since the start the NIL period on July 1, 2021, collectives have emerged as a third-party organizations fashioned to develop NIL alternatives for athletes at particular colleges. There are 36 “university-specific” collectives nationwide unfold between 29 colleges, Business of College Sports reported final week.

Penn State’s collective is one of eight run by Student Athlete NIL.

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