#HerLargeBreak will assist three rising girls artistsATLANTA, April 1, 2022 /PRNewswire/ — SeeHer, the main motion to remove gender bias in promoting and leisure, and music tech startup Breakr, are proud to announce the launch of an accelerator program to assist rising artists. The program for ladies artists, often called #HerLargeBreakContest, is now open for submissions via April 6.SeeHer, a worldwide motion of media, advertising and marketing and leisure leaders dedicated to the correct depiction of girls and ladies in advertising and marketing, promoting, and media, is working to remove gender bias in music via their SeeHer Hear Her initiative. Through this new partnership with Breakr, a market that seamlessly connects rising artists and manufacturers straight with influencers, the two entities hope to present distinctive, compelling alternatives for 3 girls rising artists.A panel of leisure executives and high-profile influencers will assist choose three rising girls artists for the program. The artists will obtain:Mentorship by key feminine music executivesOpportunities for a stay performanceCoaching and perception on the improvement of influencer advertising and marketing campaignsMentors embody artist Baby Tate; Dana Droppo, Senior Vice President, Head of Marketing, Billboard; Adrienne (Ada) Hopkins, Strategic Partner Manager, Top Creator Communities, YouTube; Amber Grimes, Executive Vice President and General Manager, Love Renaissance (LVRN); and Cori Gadbury, Director, Tour Marketing, United Talent Agency (UTA), amongst others. “I’m excited to be a part of Breakr and SeeHer in uplifting impartial girls artists in music. As somebody who constructed their profession independently, I do know precisely how tough it may be for ladies,” mentioned Baby Tate. “I’m grateful for the alternative to share what I’ve realized and assist these girls develop wonderful careers!””At least half of the subsequent era of genius musicians on the market proper now are younger girls searching for a method in,” echoed Dana Droppo. “What a profit to the world it is going to be when the {industry} corrects its gender bias.”Statistics have proven that ladies artists are severely ignored and underserved in the music {industry}. Across fashionable songs from 2012-2019, girls made up lower than 22 % of artists, lower than 15 % of songwriters and lower than 3 % of producers. Through this inaugural #HerLarge Break accelerator program, Breakr and SeeHer will assist empower three impartial girls artists and foster enterprise relationships to assist their music careers.”While girls are getting extra alternatives in entrance of and behind the mic, we all know that there’s nonetheless work that wants to be executed to elevate them in the {industry} and create an excellent taking part in area,” mentioned Jeanine Shao Collins, President, SeeHer. “Through SeeHer Hear Her, we’re aiming to remove the gender bias in music. Partnering with Breakr, who understands the energy of music advertising and marketing on this accelerator program, we hope to assist propel three rising girls artists into the {industry}. We cannot wait to see what members accomplish.””Some of the world’s most timeless classics are sung, produced, and written by girls, but, girls are nonetheless very marginalized in the music {industry},” added Anthony Brown, CEO at Breakr. “At the identical time, manufacturers are searching for new methods to organically join with shoppers and tradition. We noticed this accelerator as a possibility to join our artist group with the SeeHer motion to assist shut this hole. It’s a strategic crucial for Breakr to work with the world’s main entrepreneurs to assemble artistic win-win options for impartial artists, influencers, manufacturers, and followers broadly talking.”To apply to this program, rising girls artists should submit a video of their musical expertise on Instagram, Twitter, or TikTook with the hashtag #HerLargeBreakContest, join a Breakr account, and fill out the on-line software. Full particulars of the submission course of and the accelerator program may be discovered at www.musicbreakr.com/herbigbreak. Submissions shut April sixth, 2022.About SeeHer SeeHer is the main international motion of media, advertising and marketing and leisure leaders dedicated to the correct depiction of girls and ladies in promoting and media. While strides have been made in current years to authentically painting girls and ladies, unconscious bias persists all through promoting and leisure. The common age, race, and physique kind, amongst different traits, of girls proven in media nonetheless characterize solely a small fraction of the feminine inhabitants. The SeeHer motion was launched by the Association of National Advertisers (ANA) in partnership with The Female Quotient (The FQ) in 2016. To assist entrepreneurs benchmark success, SeeHer spearheaded the improvement of the Gender Equality Measure® (GEM®), the first analysis methodology that quantifies gender bias in adverts and programming. GEM® exhibits that content material precisely portraying females dramatically will increase each buy intent and model fame. Once full, the GEM® methodology shortly grew to become the {industry} customary, profitable the prestigious ESOMAR Research Effectiveness Award in 2017 and main to its international rollout in 2018. Since 2019, the motion has expanded its verticals to embody sports activities (SeeHer In Sports) and music (SeeHer Hear Her). To study extra, go to SeeHer.com and comply with SeeHer on social media @SeeHer (Instagram, Facebook, and LinkedIn) and @SeeHerOfficial (TikTook and Twitter).About BreakrBreakr is a two-sided market that connects artists and manufacturers straight with influencers to break new music and launch new merchandise. Breakr’s music discovery element empowers creatives and permits for genuine collaboration. With a group of over 60,000 creators, Breakr is reworking how artists break their music and how manufacturers succeed in music-driven influencer campaigns.PRESS INQUIRIESAndrea Holland, Wolf-Kasteler Public Relations [email protected] View unique content material to obtain multimedia:https://www.prnewswire.com/news-releases/seeher-and-breakr-unite-on-accelerator-program-to-help-elevate-women-artists-in-the-music-industry-301515903.htmlSOURCE SeeHer
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