India’s cosmetics business is valued at greater than Rs. 1100 crores, and is anticipated to develop yr on yr at CAGR 6.5 % from 2022 – 2027. In such a situation, magnificence and luxurious manufacturers are more and more seeking to broaden their footprint. To achieve this, influencer advertising and marketing has change into a key technique for manufacturers and not too long ago Parcos hosted its first-ever Beauty Influencer Awards to recognise India’s high influencers with Elle and Brand Partnerships at The St. Regis Mumbai.“The Indian magnificence market at the moment provides a quantity of worldwide manufacturers, together with indigenous manufacturers in pure segments. With expertise, new age buy patterns, each offline and ecommerce, and in addition as a result of we’re one of the youngest populations globally, we see this phase persevering with to develop.While all our prospects are vital, Millennials and Gen Z are the buyer cohorts Parcos is aggressively focusing on. We purpose to succeed in out to this phase by using influencer advertising and marketing methods to encourage adoption and training. We additionally purpose to construct long run partnerships with the influencers chosen at the moment to foster a sense of model loyalty and additional set up credibility inside their audiences,” mentioned Villoo Daji, SVP, Group Marketing Head, Baccarose Perfumes and Beauty Products Pvt. Ltd.At the ceremony, particular awardees included actor Yami Gautam Dhar who obtained the Beauty Change Maker of the Year Award, and actor Alaya F who obtained the Gen Z Beauty Icon of the Year award. Other than Gautam and Alaya, 22 of India’s magnificence influencers in 4 lead classes have been “gratified.”The jury included Narendra Kumar, Jatin Kampani and Dr. Harshna Bijlani amongst others who evaluated the winners.The awardees included Madhuri Saritha for Exemplary Hair and Skin care, Rahul Sharma for Exemplary Fragrance, Priyam Yonzon for Best Breakout Female Influencer, and Shantanu Dhope for Best LGBTQIA+ Influencer.Many manufacturers are planning to increase their enchantment past large metros. “Consumption traits present that Tier 2 & Tier 3 cities are potential markets that present a lot of promise. We’d wish to additional faucet into this base of luxurious fans and aspirants alike with each digital and on-ground retail interventions,” added Daji.Within the cosmetics business self-care has change into a chief phase, particularly since the pandemic. “Today customers are making self-care a precedence, which interprets into skincare and grooming merchandise seeing an upward consumption trajectory. Men’s grooming is one other class that can see sustained progress over the subsequent few years, as males start to undertake grooming rituals, “ Daji concludes.
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Published on: Saturday, April 02, 2022, 05:06 PM IST
https://www.freepressjournal.in/way of life/catch-a-glimpse-of-the-22-parcos-beauty-influencer-awards