As a monetary advisor, creating content material can shortly turn into overwhelming when there is not a plan in place. But, setting time apart to create a plan will finally assist reduce down the period of time spent. You may also save time by repurposing content material you have already got and leveraging content material for seasonality. Read on to study extra about saving time with content material creation by implementing these six simple-yet effective-strategies.
Tip #1 – Understand Your Value Proposition
Your on-line presence is an echo of your monetary enterprise and the worth you deliver. Your worth proposition is the way you present shoppers and prospects what your model means, what you do, and what makes you distinctive. This ought to come by means of throughout your advertising outreach. Our Value Proposition Worksheet accessible on the LPL Resource Center will make it easier to hone in in your distinctive worth proposition.
Look at your social media pages and web site and ask your self if this really portrays your model and the worth you deliver. Ask your self what that prospect will finally see from you on-line. What does the client journey appear to be? Consider the client journey from their lens, and take into account what they’d need to study from you. Make positive that’s what shines by means of on each submit in order that your worth doesn’t get misplaced.
Tip #2 – Leverage Seasonality
Is it a risky time available in the market? Is it tax season? Are the vacations approaching, which usually leads to increased spending on your shoppers?
When deliberate upfront, you may reap the benefits of all of those monetary touchpoints. You know a few of these touchpoints are coming, it is only a matter of planning out the content material and getting your self ready. That means, when the time comes, you could have posts, blogs, or sources to share with shoppers in order that they get the sense that you simply anticipate their wants.
Tip #3 – Consider Frequently Asked Questions
Think in regards to the incessantly requested questions you obtain at sure occasions of the 12 months. Let’s use tax season for example: What are some questions that come up annually? What are some themes or widespread questions you get from shoppers throughout the board?
The reply to these widespread questions could be included in your content material technique by placing the reply in a video or weblog format that you simply submit in your web site when tax season approaches. The fantastic thing about digital advertising is to give you the option to ship one message to a giant viewers. Use that to your benefit.
Tip #4 – Make Personal Touchpoints
Don’t be afraid to get private! After all, persons are following you as a result of they such as you. So, do not be shy about letting your character shine by means of. One means to do that is to undergo your private archives for concepts. Maybe you submit a photograph of your high-school commencement as a #ThrowbackThursday and point out what you’d say to that model of your self. Try to tie it again to the place you’re in the present day and the way grateful you’re for the place you are at in life by serving to shoppers work in direction of their monetary objectives.
Tip #5 – Reuse and Repurpose!
Here’s the concept: Take one piece of content material and re-work it to match a number of areas of your advertising.
Let’s say you write a weblog on monetary wellness for teenagers. Then, write out two or three social posts you should utilize to promote that weblog in your social media channels. Repurpose the weblog and use the content material in an e-mail publication – perhaps a simplified model of the details of the weblog, bulleted out and linked to the total article in your website. You may additionally take that very same weblog and use it as a video script. Now you could have a video to submit in your web site and throughout social channels as nicely.
Down the highway, reshare that weblog or video. Your content material is not going to all the time make it in entrance of 100% of your shoppers every time, so repurposing content material you’ve got already created is all the time an effective way to keep constant.
That’s how to take one piece of content material and rework it into six advertising touchpoints. This easy technique, when used appropriately, can save a lot time.
Tip #6 – Create a Content Calendar
One means to hold the concepts flowing is to schedule time in your calendar to plan out your advertising content material. Remember, planning equates to success!
Set one hour in your calendar in the future every month to concentrate on planning your advertising for the next month, quarter, or 12 months. This time provides you with a chance to take into consideration what shoppers would possibly need to see from you in that timeframe.
Use our Marketing Content Calendar and the accompanying template, discovered on the Resource Center, to plan all kinds of content material: movies, blogs, and emails. Then, word the date of when the touchpoint will occur.
The calendar has all kinds of touchpoints, like Small Business Month in May or Financial Planning Month in October. Knowing that these dates are approaching, you may have ready-to-go content material to leverage these subjects.
Pro Tip: Start easy. Make a particular purpose that is attainable on your workload. Set a purpose of 1 weblog revealed in your web site every month, and posting on LinkedIn twice every week. With this plan, you may spend that advertising planning session writing blogs that you’re going to save to publish on a future date. This is how planning in superior will prevent time within the long-run.
Now that you’ve got a plan in place, make the most of our instruments throughout the Resource Center to make it easier to streamline content material! Did that LPL’s Marketing-on-Demand has a great deal of pre-approved, client-facing supplies you should utilize in the present day to make it easier to together with your advertising? Utilize the articles inside Marketing-on-Demand for blogs or e-mail content material. Take a take a look at our video scripts to make it easier to get began with video advertising. All of this content material is on the market for you on the click on of a button.
Streamline your content material additional by using LPL’s e-mail scheduling software: the Automated Campaign Tool. We have pre-approved e-mail content material prepared to go inside this software. You’ll load your consumer checklist and select the campaigns that may exit to shoppers on an automated schedule. Some campaigns are set to a weekly, month-to-month, or a quarterly schedule and canopy numerous subjects like retirement planning, younger buyers, high-net-worth shoppers, and extra.
Our Social Media Content Library powered by Gainfully is a social media scheduling software used to choose particular days of the week for content material to be posted in your Compliance-approved social media channels. Just select the articles you would like to ship out, and you will have common content material up in your websites very quickly. Browse a wide array of content material, like LPL Research, sponsored content material, and extra to submit onto social media.
Ready to Begin?
Contact the Marketing Consulting staff for a walk-through of those sources or ask to be a part of our Weekly Friday Demo’s by way of Webex to get conversant in our instruments in a dwell demo. Our staff could be reached at: [email protected] or 800-877-7210 Option 9 > Option 5 > Option 1.
Need More Support?
If you do not need the bandwidth to plan or publish your individual content material, Marketing Solutions is right here to assist. With Marketing Solutions, a devoted advertising advisor will work intently with you to perceive your enterprise and model. Then, together with your objectives and goal market in thoughts, they will submit related content material, run your advert campaigns, monitor and measure your efforts to obtain success, and far more.
Questions and Consultations
If you could have questions or would really like to schedule a one-on-one session, or if you would like to subscribe and obtain e-mail alerts when new articles turn into accessible, contact LPL Marketing Consulting at (800) 877-7210, Option 9, Option 5, Option 1, or e-mail Marketing Consulting.
Consult your compliance division for details about the principles and use of social media and the assessment of all advisor advertising supplies.