In his function, Danny Spronz will construct world programmes with key worldwide companions to broaden model consciousness and affinity with the Moonbug goal audiences.
Moonbug Entertainment has appointed Danny Spronz as Head of Global Loyalty & Promotions and EMEA Retail Development. Danny will likely be accountable for driving the Loyalty & Promotions programmes at Moonbug in addition to creating the EMEA retail technique throughout Moonbug’s portfolio of properties, together with Blippi, CoComelon and Little Baby Bum.
The newly created function will embody setting the technique for Moonbug’s loyalty, rewards, QSR (fast service eating places) and third-occasion promotional programmes. For the retail aspect of the function, Danny will likely be overseeing all EMEA retail exercise, primarily based from the UK head workplace however working intently with the Moonbug group within the US.
Prior to Moonbug, Danny was managing director EMEA at PocketWatch, the place he was accountable for all business operations, promoting gross sales, shopper merchandise licensing and content material gross sales throughout EMEA. Before this, he was vice chairman Digital Partnerships & Influencer Marketing EMEA at The Walt Disney Company, the place he managed general expertise technique, partnerships and administration for the corporate’s on-display and digital influencer expertise. He joined Disney from Maker Studios, the place he developed the strategic partnerships and community business throughout EMEA, LATAM and SEA.
Danny mentioned of his appointment: “I couldn’t be happier to be becoming a member of such a thriving and rising business as Moonbug, which has paved its approach within the digital IP area. Our manufacturers are at the moment experiencing quick-paced development and I’m wanting ahead to talking to companies or corporations about how our IP may also help generate affinity for their manufacturers and develop buyer loyalty.”
Ryan Gorman, head of Global Retail & Consumer Product Marketing at Moonbug Entertainment, mentioned: “Danny’s appointment displays our increasing shopper product business at Moonbug. Danny’s intensive expertise mixed with our fast development offers a good time for this new function and the alternatives it’s going to deliver for our manufacturers. We’re excited to have Danny on board.”