“We see Planable as Figma for content material advertising and marketing. And identical to designers go to Figma to collaborate and work and handle designs, get suggestions from designs, but additionally create designs, that’s precisely how we see Planable turning into.” – Xenia Muntean, CEO & Co-Founder of Planable
Xenia Muntean is the CEO and Co-Founder of Planable, a content material evaluation and advertising and marketing collaboration platform utilized by over 5,000 groups behind manufacturers similar to Hyundai, Christian Louboutin, Viber and United Nations. Prior to launching Planable, at 20 y.o., she constructed a digital advertising and marketing company and led social for purchasers similar to Coca-Cola.
Xenia joins Ștefan Koritar in a pleasant and sincere dialogue about content material advertising and marketing and constructing Planable, a platform that permits companies and social media entrepreneurs to collaborate with their purchasers.
She presents us deep insights on Planable’s early days in Cluj-Napoca, on the truth that getting clients, constructing a group and the co-founders’ relationship have been the primary challenges encountered previous to the primary funding spherical, on Planable’s principal capabilities and functionalities, and on how saying “No” and risking to lose clients was a significant resolution in growing Planable as a product. Xenia additionally offers us a glimpse into Planable’s future and her life outdoors of being a tech entrepreneur and a start-up founder.
Xenia Muntean has been nominated on the Forbes 30 Under 30 listing and she spoke on the Innovation Stage at Cannes Lions in 2018. She graduated Tim Draper’s startup academy in Silicon Valley and she took Planable by the Techstars London accelerator in 2017.
She can be a author, as she revealed a ebook – The Manifesto on Content Marketing Teams, and the podcast host of People of Marketing.
Having her on the Techtalk podcast was inspiring. That is why this episode can be a name to motion to all of the Techtalk listeners who’re invited to ship us names of girls which might be constructing nice issues in enterprise and within the tech group, so as to have them as a visitor, as a result of we imagine {that a} larger variety of ladies in enterprise would change the sport for the higher.
Tune in to study extra about:
The prime 3 challenges Xenia had encountered earlier than the primary founding spherical (min 03:00)
The early days methods and practices used to construct homogenous relationships with the entire group (min 05:00)
The story behind Planable (min 08:00)
What is Planable and what Planable does? (min 12:30)
The principal challenges in growing Planable as a product (min 14:45)
When did Xenia and her group know that that they had achieved a product-market match? (min 18:00)
Features that Planable is constructing sooner or later (min 24:00)
No. 1 progress driver for Planable (min 26:00)
The AppSumo marketing campaign and the way it added worth to the general progress of Planable (min 29:20)
Challenges of being a girl founder within the start-up ecosystem (min 36:40)
How Xenia disconnects from work and the start-up world (min 41:30)
Reasons for being grateful when wanting again at her entrepreneur journey thus far (min 46:15)
Follow Xenia Muntean on: LinkedIn, Twitter and Facebook.
Listen to the podcast episode in your favourite podcasting platform and subscribe so as to not miss any episode:
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Google: https://bit.ly/36THUvz
Planable is a platform that permits companies and social media entrepreneurs to collaborate with their purchasers. Planable created a software that accelerates the way in which social media campaigns are managed and it makes planning, visualizing and approving social media posts straightforward and enjoyable.
The software works like a dwell mock-up of the social feed, giving a well-recognized really feel to each purchasers and social media managers. You can add posts, visualize them and how the social media feed will look, invite teammates and purchasers to collaborate in actual time, obtain fast suggestions proper the place the posts are and get the posts authorized. With Planable the approval workflow is easy and quick. Planable empowers companies to handle all their purchasers and social media pages in a single single epicenter.
Hosted by Ștefan Koritar, the Techtalk podcast is devoted to exhibiting the entrepreneurs, innovators and specialists within the Central Eastern European startup ecosystem. A present powered by Grai Ventures startup studio and distributed by Romania Insider.
https://www.romania-insider.com/techtalk-xenia-muntean-about-content-marketing-and-building-planable
