Howard University School of Business Opens Center for Digital Business with Support from Sprout Social

Howard University School of Business Opens Center for Digital Business with Support from Sprout Social

WASHINGTON — Sprout Social, an industry-leading supplier of cloud-based social media administration software program, as we speak introduced a $100,000 annual contribution to the Howard University School of Business for the creation and administration of a Center for Digital Business, in addition to associated enterprise training choices and programming, over the following two years. This contribution will assist help the hiring of the middle’s director, develop course curriculum, and supply Sprout know-how to assist in scholar and college analysis.

The Center for Digital Business will present an area inside Howard University’s School of Business to facilitate training, collaboration and innovation amongst college students, school, employees and enterprise leaders. This present will assist present school and college students at Howard publicity to revolutionary {industry} practices, entry to high executives, and different related perception into digital enterprise. Programming for the middle will concentrate on three key areas: educational choices, experiential studying alternatives and help for job readiness.

Sprout Social’s know-how will help three programs for the Spring and Fall phrases, together with Publication Management, Introduction to Social Media Marketing and Marketing for Startups. Students within the Publication Management course this semester are utilizing Sprout’s know-how to market the HU Bottomline journal. Sprout representatives visited campus in January to coach college students on the know-how. In line with the college’s efforts to create a pipeline of numerous professionals with related abilities and real-world expertise, Sprout Social is offering mentorship to the scholar entrepreneurs within the Marketing for Startups course. The high ventures will compete in the annual HU Empower Pitch Competition this April, the place Sprout will participate in choosing the money prize winners. The firm may even maintain a school workshop subsequent educational 12 months.

“At Sprout, we consider it’s important to play an energetic position within the improvement of the following technology of Black enterprise leaders,” mentioned Director of Diversity, Equity and Inclusion at Sprout Social, Cassandra Blackburn. “Our partnership with Howard University underscores our dedication to this endeavor and reinforces our purpose of advancing the fairness and justice of traditionally underserved communities. We’re excited to be constructing a multidimensional relationship with Howard University and sit up for supporting college students as they ascend into their skilled careers inside tech.”

Howard’s partnership with Sprout Social was established in October 2021. Funds from this present are getting used to develop and ship impactful programming as a bridge between the classroom and sensible experiences for a profitable profession in digital enterprise.

Etoulia Burnett, director of the Center for Digital Business at Howard University, mentioned, “The Center for Digital Business is thrilled to have Sprout Social as a companion. As corporations proceed to combine social media into their total enterprise methods, it is necessary for college students to get hands-on expertise with applied sciences that put together them to efficiently design engagement options of the longer term. We sit up for a long-standing relationship.”


About Sprout Social

Sprout Social presents deep social media listening and analytics, social administration, buyer care, commerce and advocacy options to greater than 30,000 manufacturers and businesses worldwide. Sprout’s unified platform integrates the ability of social all through each side of a enterprise and allows social leaders at each degree to extract helpful information and insights that drive their enterprise ahead. Headquartered in Chicago, Sprout operates throughout main social media networks, together with Twitter, Facebook, Instagram, Pinterest, YouTube and LinkedIn.

About Howard University

Founded in 1867, Howard University is a personal, analysis college that’s comprised of 14 colleges and faculties. Students pursue greater than 140 applications of research resulting in undergraduate, graduate {and professional} levels. The University operates with a dedication to Excellence in Truth and Service and has produced one Schwarzman Scholar, three Marshall Scholars, 4 Rhodes Scholars, 12 Truman Scholars, 25 Pickering Fellows and greater than 165 Fulbright recipients. Howard additionally produces extra on-campus African American Ph.D. recipients than every other college within the United States. For extra data on Howard University, go to


Media Contacts

Sprout Social: Kaitlyn Gronek; [email protected]; Phone: (773) 904-9674

Howard University: Brittany Bailer; [email protected]

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