Top Tech Integrated Marketing Firm, ARPR, Names New CEO as it Enters 10th Anniversary Year

Top Tech Integrated Marketing Firm, ARPR, Names New CEO as it Enters 10th Anniversary Year

Becoming enterprise companions and dealing carefully alongside Raj is an honor and will probably be no scarcity of enjoyable.

April 07, 2022
As it enters its 10th anniversary 12 months, prime tech built-in advertising and marketing company ARPR welcomes Raj Choudhury as its new chief government officer. With greater than 20 years of expertise and 6 prior company C-suite roles, Raj will take the helm with ARPR’s founder Anna Ruth Williams serving as chief technique officer.
Choudhury has helped construct and promote 4 advertising and marketing and adtech companies. His management type focuses on constructing sturdy cultures and groups pushed to deal with advanced issues for a few of the most progressive manufacturers on this planet. For the previous 5 years, Choudhury has served as ARPR’s enterprise advisor and Williams’ mentor.
“The addition of Raj on the prime of our org chart is a pure and seamless development. So many elements of ARPR’s enterprise – from how we forecast income to our cultural observances – had been developed in collaboration with him,” stated Williams. “Becoming enterprise companions and dealing carefully alongside Raj is an honor and will probably be no scarcity of enjoyable. After a decade of being a founder and sporting many hats, I’m excited to now focus deeper on the agency’s progress, world growth and senior-level shopper technique.”
“Over the previous decade, the communications trade has developed, however ARPR has been two steps forward. For instance, in 2016 it turned the primary tech PR agency to combine inbound advertising and marketing and demand era into its core capabilities,” Choudhury stated. “ARPR has redefined what tech firms ought to count on from their advertising and marketing companions, and collectively we’re going to speed up this trajectory to construct an company mannequin that doesn’t exist within the market immediately – however will probably be required for tech manufacturers to remain aggressive tomorrow.”
Choudhury will set the imaginative and prescient and technique for the company by figuring out the precise targets and areas of focus. He will probably be hands-on with financials day-to-day and can work alongside the senior management crew to attain progress targets and guarantee work product and the expertise bench evolves and grows. He will even play a management position in strategic partnerships that can assist gas progress and add extra power to our service choices.
In his earlier profession, Choudhury co-founded Spunlogic in 1998, main it to turn out to be one of many largest privately-held digital companies in Atlanta. Spunlogic was acquired in 2008 by Halyard Capital to kind Engauge, which was then acquired by Publicis Groupe and merged with Moxie to create the most important digital company within the Southeast. More lately, he served as chief supply and innovation officer for Ansira, one of many largest world impartial know-how and advertising and marketing companies with over 1,700 workers.
Prior to Choudhury’s appointment, in late 2021 ARPR’s management crew started implementing strategic organizational adjustments to facilitate the following chapter in its journey. This included a slate of management crew promotions, together with the creation of a brand new government vp place that’s stuffed by six-year ARPR veteran Renee Spurlin and a senior vp position stuffed by Melissa Baratta who beforehand served as vp of the healthIT observe group the previous two years.
Interested in becoming a member of a fast-growing PR and advertising and marketing agency, named greatest place to work eight instances? View ARPR’s profession alternatives right here.
About ARPR
ARPR is an built-in advertising and marketing company headquartered in Atlanta with work that reverberates all through the Americas and Europe. The agency’s deep experience in earned media, content material advertising and marketing, social platforms and digital promoting allows us to launch multi-channel campaigns that enhance model consciousness and generate demand for world know-how leaders. Since 2012, ARPR has been named an eight-time Best Place to Work, Technology Agency of the Year, Fastest Growing PR Agency, and famous for Best Use of Measurement and Data. To see how we PRopel What’s Possible, go to and observe @AR_ _PR on Twitter and Instagram.

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