vCreative + Waymark
vCREATIVE, who present manufacturing workflow options to the radio broadcast business, has teamed up with WAYMARK, an AI-powered video creation platform to allow radio stations to simply promote and create OTT and digital video property on behalf of native advertisers. The collaboration permits for the introduction of a digital video advert kind to vCREATIVE’s workflow options, which means sellers can handle a multi-platform marketing campaign with comparable effectivity to a purely broadcast inventive request. WAYMARK’s AI platform permits sellers, producers, gross sales assistants, and inventive groups at a station or group to nearly create and edit authentic TV-quality digital video promoting and content material in minutes.Commented vCREATIVE CEO SUSIE HEDRICK, “As customers proceed to embrace varied streaming companies on their TV screens and cellular units, native radio sellers are bringing new alternatives to their clients. Radio account executives are trusted by their native advertisers to develop their advertising attain and Waymark opens the video promoting door for any advertiser, massive or small.” Added WAYMARK VP/Business Development TOM GLASZEK, “All native media shops are striving to fulfill the demand for custom-made, professionally produced video at scale. WAYMARK makes it potential to create compelling OTT, streaming, and social video adverts for all screens in minutes and with out costly studio time, movie crews and instruments. Our effort with vCREATIVE brings all of it collectively in a single, environment friendly workflow that stations already make the most of. This is a superb native gross sales enabler, and time-saver, that ought to exceed the expectations of native advertisers as they enterprise into OTT and different video advertising.”
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