Panaji: The Goa Investment Promotion Board (IPB) aims to ramp up its social media presence with hopes of bettering Goa’s picture as an investment vacation spot. While the state’s trade complains about energy shortages, dangerous roads and lack of land, the Goa IPB hopes to counter this by bringing on board a social media advertising company. The company could have to use weblog posts and on-line promotions to create consciousness about Goa’s on-line companies and reforms in ease of doing enterprise. “The board proposes to have interaction a social media advertising company for a interval of 12 months to create consciousness about numerous on-line companies supplied by the federal government of Goa and perform related on-line promotion for Goa-IPB,” an official mentioned. Goa IPB has already floated a young to appoint the advertising company which states that the company ought to have 5 years expertise and may have a crew of three individuals. The advertising company could have to handle Goa IPB’s social media presence on Facebook, Instagram and Twitter and likewise create weblog posts and a e-newsletter and different content material for the Goa-IPB web site. Goa IPB hopes that “informative and fascinating posts” with acceptable hashtags can assist Goa’s bid to encourage trade gamers to set store in Goa. The state has been faring badly within the Centre’s ease of doing enterprise rankings and the state authorities is eager on bettering its picture as a tough place to work, mentioned sources. Goa has slipped to the twenty fourth place within the state-wise ease of doing enterprise analysis which relies on the Business Reform Action Plan (BRAP) 2020. Just a couple of days earlier, Goa state industries affiliation mentioned that the federal government’s apathy in direction of industrial estates continues. Newly-appointed industries minister Mauvin Godinho has himself acknowledged that native entrepreneurs and new buyers are unable to develop or begin new companies due to hurdles at Goa Industrial Development Corporation (GIDC).
https://timesofindia.indiatimes.com/metropolis/goa/goa-investment-board-aims-to-attract-funds-with-social-media-push/articleshow/90854241.cms
