The marketing crew at Bettendorf-based Ascentra Credit Union was just lately given three Diamond Awards by the Credit Union National Association (CUNA) in recognition of excellent marketing and enterprise improvement achievements within the credit score union business.
The awards, earned in every of the three classes entered, included two finest of sophistication awards. The classes and campaigns submitted have been:
Complete Campaign – Ascentra received a Diamond Award for its Elf Holiday Campaign that was themed across the vacation film favourite “Elf.” The marketing campaign featured artistic content material for in-branch signage, printed supplies, social media, web site, and video marketing.
One-Time Event – Ascentra received Category’s Best for its house workplace constructing dedication occasion that was held in honor of the late Dale Owen in July 2021. The former President and CEO of the credit score union misplaced his battle with pancreatic most cancers in November 2020.
Ongoing Event – Ascentra received Category’s Best for its basis’s annual golf outing. The outing, as soon as known as the Paul Lensmeyer Golf Outing, now renamed the Paul & Dale Hack N’ Give Back Golf Outing, is an annual celebration of previous president and CEOs Paul Lensmeyer and Dale Owen. This occasion is the biggest fundraising occasion for the Ascentra Credit Union Foundation every year.
“This 12 months’s awards maintain a particular place within the hearts of Ascentra’s employees,” Jennifer Naeve, Senior Vice President and Chief Marketing Officer, Ascentra Credit Union, mentioned in an organization launch. “Two of those awards have been earned from occasions devoted to our previous and beloved CEOs, two individuals who made a major distinction within the lives of household, mates and the credit score union’s members and employees. We are honored to deliver house these awards for them”.
The awards have been offered by the CUNA Marketing & Business Development Council, a national community comprised of greater than 1,200 credit score union marketing and enterprise improvement professionals. Judges evaluated entries primarily based on technique, design, manufacturing, artistic idea, copy, communications, and outcomes.
This 12 months’s competitors obtained 1,195 entries and awards got in every of 35 classes.
“Diamond Awards are the gold normal of feat in credit score union marketing and enterprise improvement,” mentioned Marella Nardotti, chair, Diamond Awards, and VP of marketing, NextMark Credit Union. “Inventiveness in successfully reaching and exceeding aims is what awards honor.”