This 12 months’s Coachella options 23 sponsors with much more occasions and model activations outdoors the official roster. For occasion, Venmo arrange a swing trip inside the Revolve occasion (which some would possibly name capitalism inception). Those invited have posted nonstop from these actions — however not all the time positively, with Revolve’s occasion getting in comparison with Fyre Fest after transportation and logistical errors. Many of those firms, together with Adidas, Revolve, and H&M, have relied closely on influencer advertising and marketing in recent times.Yet the largest on-line pattern this Coachella is posting negatively concerning the pageant. After getting caught in visitors for thus lengthy on day one which she solely spent a couple of hours on the venue, Melody, who purchased her personal ticket, posted a TikTok about her expertise. “is it price it? not rly idk LMAO #coachella,” she wrote within the now-viral video. On the second day, Melody mentioned she didn’t even make it into the pageant, as a substitute saying she waited for 3 to 4 hours in visitors to get to the parking zone, earlier than simply turning round and going dwelling.Mahdesian mentioned watching the content material from outdoors the pageant appears like a fruits of the microtrends taking place on-line, however IRL. “I don’t know, everybody appeared the identical,” she mentioned. “The commercialism and the advertising and marketing killed the authenticity a part of it for me. I don’t even assume I’ve seen content material concerning the music. It felt like a type of museums the place you solely go to get selfies, relatively than a music pageant.”Mahdesian mentioned she watched a number of vlogs from final weekend’s occasion to try to see if it actually was as unhealthy as everybody claimed.“Sometimes the negativity will get extra hype and extra eyeballs,” Mahdesian mentioned. “The constructive content material appeared prefer it was extra about getting vlog footage relatively than seeming like an precise enjoyable time. But you realize, the headliners have been wonderful. The TikToks I watch of Doja Cat, she looks like a tremendous performer.”When requested, Mahdesian mentioned she would go if she have been invited, out of morbid curiosity to see if it’s as unhealthy as individuals posted about, however wouldn’t pay out of her personal pocket to attend.
https://www.buzzfeednews.com/article/stefficao/coachella-2022-influencer-work-event
