Publisher Spotlight: Stylight
Stylightis the world’s main on-line search platform that assist internet buyers in 16 nations worldwide discover Fashion, Beauty & Design manufacturers. We interviewed Alyssa Leccese(Lead Partner Growth Manager US/CA) to let you know extra in regards to the all-inclusive on-line procuring platform.
Company
Can you briefly introduce your self?
My title is Alyssa Leccese, the Lead Partner Growth Manager for the US and Canada. My background is in companion improvement, retention and acquisition. In my present function, I’m liable for Stylight’s improvement throughout the US and Canadian markets.
Can you introduce Stylight and its core enterprise values?
Founded in 2008, Stylight is the world’s main on-line search platform for Fashion, Beauty, and Design. We assist internet buyers in 16 nations worldwide search greater than 1,500 on-line outlets directly and evaluate costs of greater than 50k manufacturers. With one straightforward click on, the customers that present an curiosity in our companions’ merchandise are redirected to their on-line store’s web page. Our customers merely proceed with their order on the companion’s web site, rising direct gross sales, visitors, and model consciousness for his or her enterprise.
Tell us extra about your viewers and what sorts of advertisers do you’re employed finest with?
We are lively in 16 markets with 160 million yearly buyers. Our customers are, on common, 65% feminine and 35% male, with the best share between ages 25-34. Almost half (49%) of them are purchasing for premium or luxurious manufacturers on Stylight. Through our pre-qualified visitors, we are able to provide our companions a median return on funding of 4. Our core verticals are Fashion, Beauty, and Design.
What is probably the most thrilling time of 12 months for you as a enterprise?
The most enjoyable time for our enterprise undoubtedly is the top of the 12 months: many manufacturers & retailers are searching for for added visibility in the course of the vacation season and due to this fact need to collaborate with us. Keeping in thoughts the totally different wants of our companions throughout this very aggressive time, we additionally developed a variety of particular placements to extend their gross sales and visibility. We, for instance, provide Christmas Gift Guides for manufacturers prepared to place their model by way of storytelling options, but in addition options in our Seasonal Sales Landing Page for these extra curious about concentrating on discount-savvy customers.
What is one enjoyable reality about Stylight?
We’re a staff of greater than 100 folks coming from greater than 25 million nations throughout the globe, and one enjoyable reality about it’s that there’s not a single staff moreover our HR division the place all staff members communicate the identical mom tongue.
USP
What would you say are the largest advantages for an advertiser working with Stylight?
We provide product itemizing on our web site, enabling manufacturers & retailers to accumulate new buyers, develop their income and attain their full market potential. We provide further visibility to our companions by means of particular placements which spotlight their merchandise for seasonal occasions in addition to all 12 months spherical. Finally, we provide promoting options, together with a wide range of branded content material choices to our valued companions in addition to to companions not on Stylight.
What makes Stylight an thrilling firm?
Stylight is an thrilling firm as a result of we’re partner-first and solutions-based. We are targeted on the success of our companions by serving to them purchase new buyers and enhance income by means of product listings and content material placements.
Next
Any thrilling plans arising within the subsequent 12 months?
Absolutely! We’re presently engaged on thrilling person interface enhancements. I do know UI is usually seen as extra customer-oriented than business-oriented, however we’re satisfied that by providing an expertise as flawless as attainable to our customers, their prequalification will improve; and we’ll due to this fact carry even higher outcomes for the manufacturers and retailers listed on Stylight.
Where do you assume is the affiliate house heading to within the subsequent 12 months and what are the primary market disruptions?
Affiliate advertising and marketing will proceed to develop as buyers proceed to work together with the digital world by way of Social Media and Ecommerce. We’ve for instance seen an actual increase for livestream procuring within the final couple of years, and influencer advertising and marketing retains gaining momentum as properly, so it is honest to anticipate social commerce gross sales to thrive within the subsequent decade. I may also think about that inside internet online affiliate marketing packages, some sectors will expertise important development. Fashion after all comes top-of-mind when considering of internet online affiliate marketing, however we are able to anticipate sports activities and sweetness to flourish within the subsequent couple of years.
Is there anything you would like our advertisers to know?
We provide a 4-week trial interval to all new companions, enabling them to check our platform and guarantee that it matches their wants. We even have an unique provide for brand new companions: attain out to us if you wish to know extra about it!
Alyssa Leccese, Lead Partner Growth Manager US/CA at Stylight
A giant thanks to Alyssa, for this very informative Interview!
Do you need to set up a partnership with Stylight? Don`t hesitate to contact us >>
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