Atul Hegde, founding father of Yaap. — Supplied photograph
The agency will drive organic growth in the UAE and GCC markets with influencer advertising and marketing and a Web 3.0 suite of providers.
Published: Sat 23 Apr 2022, 4:57 PM
Last up to date: Sat 23 Apr 2022, 5:00 PM
Yaap, a brand new-age, specialised content material and influencer advertising and marketing agency, plans to proceed on its growth trajectory whereas aiming for fast enlargement in the area by means of acquisitions in the UAE and Saudi Arabia in the digital advertising and marketing and content material house, mentioned Atul Hegde, founding father of Yaap.
The agency will drive organic growth in the UAE and GCC markets with influencer advertising and marketing and a Web 3.0 suite of providers. The model has a presence throughout the Middle East, India and Singapore, and has labored with the likes of Visit Dubai, Bayut, Sadia, Fitbit ME, and Disney Games.
Hegde mentioned: “Yaap has had a powerful presence in the area owing to our knowledge, expertise, and content material strategy — be it from launching the primary influencer advertising and marketing trade report of the area to internet hosting among the largest influencer advertising and marketing and content material-led campaigns in the area. Yaap, protecting with its pattern of being forward of the curve, is now in the method of creating strides into the subsequent technology of expertise: Web 3.0 and the metaverse. Yaap has been investing sources into constructing the infrastructure, expertise, and know-how to be prepared for the Web 3.0 increase that’s on the horizon. Yaap will quickly be introducing these new applied sciences to the UAE and GCC markets, providing an entire new suite of providers and changing into one of many first firms to be paving the way in which for them.”
Founded in 2016, the agency set out to break the mould by leveraging expertise, knowledge, and content material to ship excessive-high quality inventive options whereas always being on the forefront of recent innovation. Yaap has raised $5 million in seed funding from Rainmaker Ventures in 2016.
Hegde has efficiently helmed a number of digital advertising and marketing campaigns for the Dubai Shopping Festival, Dubai Fitness Challenge, Bayut, and extra. He has been instrumental in the event of Yaap’s 3D philosophy and full-spectrum communication, from design to discovery to distribution.
In 2021-22, Yaap had a prime-line growth of 97 per cent with a 5X leap in profitability with an goal for an additional 12 months of 100 per cent growth in the highest line.
“Yaap’s key differentiator is greatest described by our philosophy: We’re Built for Now. Our strategy to bringing collectively knowledge, expertise, and content material units us other than our friends — the proper stability of inventive and analytical pondering, to ship excessive-high quality content material to the fitting individuals on the proper place. Yaap is younger, lean and agile, and always on the forefront of recent expertise and innovation. Our greatest energy, nevertheless, lies in the variety of our experience. Our 3D philosophy forays into the total communication spectrum, from creation to amplification, serving to us have a holistic outlook on any drawback and the flexibility to create content material-first, platform-particular options for manufacturers,” concluded Hegde. — [email protected]
https://www.khaleejtimes.com/enterprise/yaap-to-drive-organic-growth-in-uae-gcc
