Hong Kong-based digital media community VS Media has launched a three way partnership with Web3 inventive agency Metacurio in Singapore, tapping into the alternatives within the APAC.
The new arm Metacurio VS Singapore would be the unique residence for VS Media and its IP throughout segments together with NFT creation, advertising, and distribution. Metacurio will present to the new firm its experience in Web3 inventive technique, artist curation, crypto-native market companies, NFT purchaser curation, gamification, and collectibility methods. VS Media may also leverage Metacurio’s consumer base with over 70 relationships with A-list expertise and company manufacturers.
VS Media stated the collaboration supply influencers extra alternatives to construct up the creator economic system in web3. “We need to give our intensive community of creators, influencers, and audiences one of the best instruments doable to attach with one another and leverage worth from inventive work. By leveraging VS Media’s deep relationship attain, in partnership with Metacurio’s deep experience in web3, Metacurio VS Singapore is healthier positioned than every other firm in Greater China to construct up the creator economic system,” Ivy Wong (pictured left), founding father of VS Media.
Sophie Watts (pictured proper), Metacurio’s co-founder and govt chair, added, “Having spent a decade of my profession working with a few of China’s most outstanding buyers and media entities, I’ve skilled firsthand how Asia is a cultural hub of artwork, music, movie, and leisure for all the world, and we’re excited to develop that attain even additional in web3.”
Recently, Metacurio launched an NFT collaboration between Wladimir Klitschko and artist WhIsBe to learn Ukraine, elevating over US$400,000. Metacurio has additionally launched an NFT collection with Mike Tyson on OpenSea, which was highest-selling athlete NFT marketing campaign of all time when it comes to secondary buying and selling quantity, in line with Metacurio.
“Metacurio VS Singapore cements Metacurio’s really international attain, particularly with inventive millennials throughout Asia, a area which nonetheless stays largely untapped by the crypto neighborhood,” stated Metacurio co-founder and CEO Jeff Hood.
The influencer advertising trade has seen different expansions recently in Southeast Asia. Recently, influencer platform Hiip has expanded into Singapore, Malaysia, and the Philippines. Hiip is an influencer know-how resolution supplier in Southeast Asia utilizing social knowledge and end-to-end software program. To date, it has partnered with greater than 1,000 manufacturers and advertisers to work with greater than 20,000 vetted social influencers. Among the listing of manufacturers that Hiips has labored with embody Oreo, Heineken, Unilever, Senka, Lazada, and CJ Entertainment. It additionally has operations in Vietnam, Thailand, and Indonesia. Among its listing of buyers embody 500 Startups, Vulpes Investment Management and Cocoon Capital.
Co-founder and chief govt officer of Hiip, Phi Nguyen, defined that including these three markets to Hiip’s community will additional cement its place as a know-how resolution supplier for manufacturers and influencers in Southeast Asia, as it may possibly now supply its synthetic intelligence all through all the area.Related articlesVS Media Hong Kong names new basic managerStudy: What is essentially the most used platform for influencer advertising and content creators?Influencer advertising is right here to remain. So how ought to manufacturers in HK gear up for it in 2022?McCafé banks on ‘mega influencer’ as one-day barista for social marketing campaign with gamification twistStudy: Hongkongers open to oblique promoting from influencers
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