Detroit-based Fathead introduced that Big Moods’ cofounder Joey Rexford will be a part of as CEO.
The improvement comes because the high-quality sticker and accent maker appears to place itself as an trade chief. Additionally, Fathead acquired a stake in Big Moods permitting it to faucet into the corporate’s fashionable design, advertising and marketing, media, and retail engagement.
Why It Matters: Rexford, and his an identical twin brother Andy, grew their @CollegeStudent media model to an influencer advertising and marketing firm — Amp Social — serving shoppers like Jack In The Box and Rate My Professors.
Initially a aspect venture underneath the Amp Social umbrella, Big Moods arose as an e-commerce vacation spot for the @CollegeStudent viewers and went viral after the launch of a social media marketing campaign round psychological well being.
“It took off, and we took that chance to broaden the viewers and develop into the sticker market,” Rexford mentioned in a dialog with Benzinga.
Going Forward: “At Fathead, we imagine that in life it’s a must to go BIG with it,” mentioned Rexford. “This acquisition additional positions Fathead and Big Moods to speed up their development, and proceed offering prospects superior high quality merchandise, on-trend designs, and licensed graphics.”
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https://www.benzinga.com/small-business/22/05/27335134/fathead-takes-stake-in-big-moods-taps-cofounder-joey-rexford-as-ceo
