Paykobo.com is considered one of Nigerian’s largest ecommerce expertise firm that gives companies from small to giant enterprises, retail, authorities businesses, and different organizations with built-in software program and prime quality {hardware} to allow them to run extra effectively at an unbeatable worth.
Job DecriptionKey Tasks 1 – Research and Analysis:
Identifying our goal audiences and their key demographics, pursuits and on-line habits
Applying the 4 P’s to defining market content material and promotions for our numerous merchandise
Surveying present prospects to know and validate strategic selections on message matches
Facilitating inner stakeholder’s interview to establish enterprise targets and subject material specialists
Looking into content material instruments and software program that may assist create and promote content material
Analyzing competitor’s content material and messaging technique
Analyze knowledge and analytics, and search to extend reader engagement and retention
Key Tasks 2 – Preparing Content Marketing Plans:
Defining Strategy and tactical execution of our particular person merchandise, enterprise items or channel
Create particular person content material (audio, visible, and/or written) advertising plans for particular campaigns or merchandise for an general plan for a set time
Specific and measurable objectives with a timeline for every merchandise through which to fulfill them
Effectively exploring storytelling to raise our prospect out of their abnormal worlds and welcoming them to contemplate a journey with our enterprise
Understanding the necessity for constructing subscription property, together with e-mail subscriber lists and personal neighborhood memberships
Key Tasks 3 – Content Editing:
Aligning editorial calendar with content material publications and promotion with key dates which can be vital to the enterprise and different advertising campaigns for our numerous merchandise
Proofread and edit spelling, grammar and syntax
Ensure that content material meets the corporate’s wants and follows our in-house fashion information
Organize, modify and replace current content material
Compose technical product descriptions to advertise our services
Quality verify content material to make sure it is freed from grammatical or factual errors and follows all model editorial tips for consistency
Verify content material and knowledge
Work with the design crew to make sure a user-friendly expertise
Collaborate with crew members and give you contemporary and artistic content material concepts, maintaining our buyer in thoughts
Key Tasks 4 – Leadership:
Managing a crew of writers, knowledge analysts and content material creators
Managing the content material advertising budgets
Measuring the outcomes of promoting actions to tell future advertising campaigns on our numerous merchandise
Designing and implementing inventive advertising methods to disseminate content material
Orchestrating digital content material methods throughout all on-line platforms
Job Specification
Degree in Marketing or associated subject
Experience as a content material marketer
Data-driven and extremely analytical
Proficiency with social media analytics
Proficiency in utilizing Microsoft Office instruments
Excellent writing, modifying, and proofreading abilities with a diligent eye for element, design, language, move, and grammar
Knowledge of web optimization and business greatest practices
Person Specifications and Required Skills:
Verbal and written communication talent
Attention to particulars
Demonstrated curiosity in Technologies, the Internet and Application
Willingness to be taught our merchandise in and out and assist our prospects drive enterprise outcomes
Ability to train initiative and confidence to begin issues from the scratch
Ability to multitask and priorities workload
Knowledge of the ecommerce business
Knowledge of gross sales and advertising methods
Forward wanting thinker who actively seeks alternatives and proposes options
Click Here To Apply
https://theparadise.ng/job-content-marketer-at-paykobo/
