Diamond Sports Group, a subsidiary of Sinclair Broadcast Group, introduced that Michael Schneider has been named Chief Operating Officer and General Manager of Bally Sports+, its new direct-to-consumer (DTC) sports activities division.
In this newly created function, Schneider may have operational oversight over the Bally Sports+ participatory DTC sports activities platform, anchored by Bally Sports’ stay occasion programming, whereas offering followers a year-round alternative to interact with content material and communities they’re most obsessed with.
Prior to becoming a member of Bally Sports, Schneider was the Vice President of Brand and Content Marketing at Hulu, the place he led the groups driving Hulu’s advertising efforts throughout the SVOD and Live TV companies. Schneider additionally oversaw model advertising and technique, viewers growth, stay and licensed content material advertising, social media, sports activities advertising and the day-to-day efficiency of Hulu + Live TV. Under Schneider’s management, Hulu launched and grew Hulu + Live TV into the main U.S. stay streamer.
Commenting on the appointment Rob Weisbord, Sinclair’s COO and President of Broadcast stated, “Throughout his profession, Michael has efficiently launched and developed DTC streaming and service platforms and created immersive engagement experiences. He is a terrific addition to the staff as we construct out the Bally Sports+ providing, its unique content material and passionate fan group.”
Prior to becoming a member of Hulu, Schneider was a founding member of the PlayStation Vue launch staff, main buyer advertising and technique and accountable for the service’s launch and enterprise development. Schneider has additionally held a number of senior advertising roles at Charter and Time Warner Cable the place he led buyer engagement and loyalty initiatives.
“Local sports activities followers are in want greater than ever of a viewing expertise the place they’ll stream and get nearer to their favourite groups in additional direct, interactive and significant methods,” stated Schneider. “I’m excited to guide the Bally Sports DTC staff as I imagine our platform is the perfect positioned to push the business ahead and redefine native sports activities for the followers of in the present day and tomorrow.”
Schneider has been named to the celebrated AdAge 40 underneath 40 record and was named one of essentially the most highly effective advertising leaders in streaming by Business Insider. He holds an MBA from the NYU Stern School of Business and a BA from Vassar College.
https://www.sportsvideo.org/2022/05/24/diamond-sports-group-names-michael-schneider-coo-and-gm-of-bally-sports-direct-to-consumer-business/
