In this video, David Armstrong, editor-in-chief and govt director of content material, WealthManagement.com and Francesca McLin, chief content material officer, Snappy Kraken take a deep dive into the content material methods that advisors can rely on to attach with their target market.
David and Francesca focus on:
What advisers can count on from a well-developed content material technique.
How advisors must get out of their very own method to keep away from the “I’m-not-a-creative-person” excuse on the subject of authentic content material and advertising.
The significance of focusing on your advertising towards audiences in a particular area of interest, location or affinity group.
What advisors get unsuitable with content material advertising, and options to keep away from the pitfalls.
How lengthy it takes to see a content material technique begin to repay.
https://www.wealthmanagement.com/advertising/jolt-2022-francesca-mclin-making-emotional-connections-advisor-marketing
