DUBLIN, May 26, 2022 /PRNewswire/ — The “2022 Digital Marketing to Life Scientists Survey” report has been added to ResearchAndMarkets.com’s providing.
The Voice of 841 Scientists on How They Want to Be Marketed To Online
This report examines some of the most essential components of digital advertising, together with Search Engine Optimization, social media, e-mail, cellular, video, webinars, web sites, and content material advertising. The scientists responding to this survey described their use of every of these channels, how they use them, and the types of content material they’re most fascinated with accessing. Scientists had been amongst the first to make use of the Internet to publish and share data and to speak with one another. The suppliers of lab devices and consumables had been amongst the first to establish their buyer’s digital habits and reply with e-mail advertising to direct them to the earliest on-line catalogs and e-commerce methods.
This evolution continues at this time with suppliers and scientists alike. As scientists take benefit of new digital media their suppliers reply with new methods to tell and affect their clients on-line.Exciting Insights, Including:
Social Media: What Companies are Winning? Platforms Used (Facebook, Twitter, LinkedIn, and Many Others) Geography (NA, EU, APAC), Power Users, Professional and Personal Use by Scientists, What Works
Media Websites: Who’s Winning? Amount of Time Reading, Preferences, Credibility of Ads in Media
Mobile Apps: Who’s Winning? Usage by Geography and Generation
Activities: What Digital Activities are Best? What is the Role of In-Person Activities
Feedback on How Companies Should Communicate, Who Should Speak for the Company? Other Marketing Supplier-Supplied Content, Videos, Peer to Peer Sources, In-Person Events and More.
Objectives
Understand the utilization and desire of social media and science-related web sites
Characterize the affect of social media and science-related web sites on scientists’ perceptions
Understand the advantages and drawbacks of digital advertising aimed in direction of scientists
Key Topics Covered:
Study Overview & Objectives
Demographics: Who Was Surveyed, Where From? What Profession? What Ages? Employed in Academia/Pharma?
Executive Summary: Main Points of the Report, Who’s Winning
Social Media Usage: Preferences, Platforms, Time Spent, Generational Use, Life Science Supplier Ranking, Power Users
Science-Related Media Website Usage: Media Sources, Time Spent, Power Users, Peer-to-Peer Recommendations
Learning About New Products: What are the Best Methods of Educating Scientists. What Doesn’t Work?
Credibility of Spokespeople: Usefulness of Spokespeople, Who Should Speak? What Should They Talk About?
Supplier-Sponsored Content: How Believable and Useful
Videos Produced by Life Science Companies: What Scientists Want?
Experience Matters: What Digital Activities are Useful? In-Person Activities? How Should Life Science Companies Engage with Users
Mobile Marketing: Best Apps, Time Spent, Generational Use, Life Science Supplier Success
Methodology: How Results Were Obtained
Companies Mentioned
Agilent
Aldevron
Beckman Coulter
Becton Dickinson
Bio-Rad
Bruker
Cytiva
Eppendorf
Illumina
Leica
MilliporeSigma/Merck
Perkin Elmer
Qiagen
Roche
Shimadzu
Thermo Fisher Scientific
Waters
For extra details about this report go to https://www.researchandmarkets.com/r/s67vpn
Media Contact:
Research and Markets Laura Wood, Senior Manager [email protected] For E.S.T Office Hours Call +1-917-300-0470 For U.S./CAN Toll Free Call +1-800-526-8630 For GMT Office Hours Call +353-1-416-8900 U.S. Fax: 646-607-1907 Fax (exterior U.S.): +353-1-481-1716
SOURCE Research and Markets
https://www.prnewswire.com/news-releases/digital-marketing-to-life-scientists-survey-2022-understand-the-benefits-and-drawbacks-of-digital-marketing-aimed-towards-scientists-301556042.html
