Stephanie Porter-Nichols | Smyth County News & Messenger
Videos can shortly convey this area’s pure magnificence and its leisure alternatives. Thanks to a state grant, Bland, Smyth, and Wythe counties will probably be in a position to develop marketing movies and promote the tri-county space as an incredible place to spend time, work, and name residence.The Mount Rogers Regional Partnership (MRRP) was certainly one of 259 native and regional tourism marketing applications that acquired a portion of greater than $2.7 million from the Virginia Tourism Corporation (VTC). The non-profit regional financial improvement group, previously often known as Virginia’s Industrial Advancement Alliance, was awarded a $5,000 grant for its Quality of Life Initiative.According to a MRRP information launch, the group united with Bland, Smyth and Wythe counties to add “$15,000 in matching funds for the venture to promote the area as an incredible place to go to, work, and stay.””Smyth County is grateful for the partnership of MRRP, and the funding offered by VTC,” mentioned Amanda Livingston, Smyth County Director of Tourism. “This quality-of-life initiative helps our tourism efforts, by capturing the wonderful pure magnificence and many enjoyable issues to do in Smyth County. We’ll give you the option to use these movies in promoting and social media campaigns, focusing on potential guests throughout the Southeast. Smyth County is a superb place to stay, work – and play.”
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“These grant funds present an essential alternative for communities throughout the commonwealth to speed up restoration efforts and proceed with their best-in-class marketing initiatives to entice new vacationers,” mentioned Rita McClenny, president and CEO of Virginia Tourism. “Increased visitation interprets immediately into income era, underscoring tourism’s essential position in stimulating financial development and enlargement”The VTC Marketing Leverage Program is designed to enhance customer spending by bolstering restricted marketing {dollars}, stimulating new tourism marketing by partnerships, and extending the Virginia is for Lovers model. A minimal of three Virginia entities should accomplice financially to apply for a grant. Partners could encompass Virginia cities, cities, counties, conference and guests bureaus, chambers of commerce, different native or regional vacation spot marketing organizations, non-public companies, museums, sights, cultural occasions, and different tourism-related companies. Earlier this 12 months, Smyth County awarded $110,000 of its federal pandemic aid cash to the MRRP for its I81-I77 Crossroads Talent Recruitment Program. The group has shifted its focus to stopping the downward pattern of the realm’s inhabitants by protecting residents, particularly younger individuals who may contemplate shifting away, and attracting new residents.MRRP serves the counties of Bland, Carroll, Grayson, Smyth and Wythe, and town of Galax. It is certainly one of 18 multi-jurisdictional Regional Economic Development Organization (REDO) in Virginia.
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