Social group platform Pankhuri has appointed Pranay Shrivastava as its new chief govt officer of the company. The appointment got here into impact in April 2022.
Shrivastava is a serial entrepreneur and based a number of corporations in the previous. He began his first company, Wheelstreet, at the age of 21 and scaled it to a workforce of over 100 workers and greater than 15,000 bikes. He was additionally half of YCombinator. Shrivastava has established ‘Fanware Today’, an influencer advertising company targeted on helping digital manufacturers purchase tier 2 customers. It is to be famous that the place was beforehand held by Pankhuri Srivastava, who was the erstwhile founder of Grabhouse. After her demise in December ‘2021, Pranay Shrivastava accepted the designation of company’s head.
Pankhuri combines the common enchantment of leisure with the nuances of commerce to facilitate an inclusive on-line group of women-only customers, empowering them by imparting information on magnificence, vogue, henna, nail-art, together with a number of matters by stay periods led by specialists through which girls can be taught and ask particular questions customised to their studying necessities. These programs can be found to girls both without charge or have a nominal payment.
The method folks store for magnificence is altering as a outcome of social media, Pranay Shrivastava, CEO and co-founder, said. “Customers and types can now work together in actual time, which may very well be a recreation changer for the trade. Traditionally, magnificence manufacturers have focused and bought to shoppers by massive promoting campaigns and retailer make-up kiosks. As magnificence aficionados flood the web to find merchandise, share tutorials, and put up opinions, mainstream social platforms have been surged with sponsored posts, merchandise and influencer campaigns,” he added.
Within a yr’s span, Pankhuri claims to have earned over 12 lakh masterclass registrations by 8 lakh girls, consuming greater than 100 million stay minutes. With workplaces primarily based in Bangalore and Jhansi, It is one of the most energetic on-line feminine communities with greater than 200 stay each day periods by specialists. Specific customers spend an hour or extra on the platform, and a few cohorts have retention charges of as much as 65% month-on-month. The platform additionally permits d2c manufacturers to succeed in out to a related viewers, have stay interactive periods, and join buyers to merchandise, content material, and group by trustworthy video opinions and stay model workshops.
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