MIAMI: Simplicity, a world communications and advertising company, has named Emigdio Rojas as managing associate for the U.S., a newly created place. Rojas is reporting to Simplicity founder and CEO Matias Cartajena. Rojas began within the function on Thursday.Chile-based Simplicity felt that establishing a pan-regional operation in Miami would higher serve purchasers in each the U.S. and Latin America, in accordance to Rojas. Rojas will drive the company’s progress and consumer base, main a multi-country group of eight throughout areas together with company comms, PR, digital, promoting, model and influencer advertising.“The Hispanic market [within the U.S.} could be very complicated,” he mentioned. “I plan to create comms methods to assist higher join with the bicultural, bilingual Hispanic group.”Rojas was a VP at Havas Formula. A Havas Formula consultant couldn’t be reached for additional remark. He was additionally an government director at LLYC, account director at Newlink and a associate and director at Avatar Creative Studios. Simplicity works with purchasers comparable to ESPN, Ab InBev, Chase and Coca-Cola, in accordance to its web site.
https://www.prweek.com/article/1788669/simplicity-hires-havas-formulas-emigdio-rojas-spearhead-us-operations
