Nickelodeon has partnered with the United Nations in India for a #OnlyOneEarth marketing campaign, on the event of World Environment Day 2022. Through the marketing campaign, the youngsters’ leisure franchise alongside with the United Nations in India will elevate consciousness on methods to scale back carbon footprint and emphasise on the significance of defending the planet. The marketing campaign goals to spotlight the want to reset the stability with nature by way of particular person actions and scale back our carbon footprint.
Nickelodeon has all the time centered on empowering youngsters in the most significant methods by way of progressive initiatives, Nina Elavia Jaipuria, head – Hindi mass leisure and youngsters TV community, Viacom18, stated. “With a robust perception that these dynamic younger minds are the true change brokers of society, we felt it’s essential for teenagers to perceive the significance of a greener future. With the may of our franchise and Nicktoons we are going to carry alive the message of #OnlyOneEarth to as many youngsters and fogeys as attainable,” she added.
As part of this marketing campaign, Nickelodeon’s artistic communication will ship the message of collective local weather motion with an emphasis on ‘Yeh Planet Hum Sabka Ghar Hai’. Nickelodeon with the assist of Nicktoons, will even be leveraging the UN’s present faculty community in India to amplify the ‘Act Now’ program, on-line in addition to offline.
Through two tales, Nickelodeon’s Nicktoons brings alive the message of ‘Yeh Planet Hum Sabka Ghar Hai’. The first story titled ‘Kaagaz Ka Ghar’, throws mild on human-wildlife battle whereas the second story ‘Paani Ka Ghar’ emphasises on marine and plastic air pollution. With ‘Yeh Planet Hum Sabka Ghar Hai’, each the tales showcase youngsters taking the initiative to change into local weather heroes and bringing about optimistic change by educating adults vital local weather motion classes.
According to Shombi Sharp, UN resident coordinator in India, the leisure trade has the energy to affect the largest youth technology in historical past for optimistic change. “Through this partnership, we hope to give a platform to artistic younger minds to be the drivers of local weather motion and sort out the triple planetary disaster. When youngsters lead, households and societies comply with, and when India leads the world succeeds,” she highlighted.
To additional amplify the initiative far and large, Nickelodeon is enterprise a marketing campaign by initiating a consumer-engagement exercise throughout malls in Mumbai and Delhi to signify the significance of constructing the planet greener. In addition to this, the marketing campaign will create engagement throughout social media to encourage youngsters to take up a inexperienced coronary heart pledge and undertake alternative ways to deal with local weather change. The marketing campaign is being introduced to fruition by way of interactive influencer advertising and marketing, social and digital actions.
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https://www.financialexpress.com/brandwagon/nickelodeon-joins-hands-with-the-united-nations-in-india-to-protect-our-onlyoneearth/2548455/
