While at present’s financial outlook stays unsure, the advertising and marketing know-how panorama is continuous its regular development. Recent Demand Gen Report (DGR) analysis discovered that entrepreneurs are taking what they realized about prospect preferences and profitable approaches to prioritize aggressive development methods.
In truth, 72% of respondents to DGR’s “2022 Demand Generation Benchmark Survey” indicated their advertising and marketing budgets will see will increase as much as 20% all year long, with particular areas of spend together with content material advertising and marketing (58%), ABM/ABX (47%), gross sales enablement (46%) personalization (37%) and occasion advertising and marketing (30%).
Given the increasing choices, profitable entrepreneurs are centered on evaluating new instruments to fulfill development targets and shifting priorities.
This particular report will uncover 2022 tendencies and priorities in advertising and marketing know-how, in addition to real-world insights from B2B entrepreneurs and analysts on the place they see investments in applied sciences heading. Specifically, we’ll cowl:
What to count on from the martech panorama in 2022;
How entrepreneurs are integrating their martech instruments to spice up effectivity and attain audiences in a digital-first world;
Top priorities for B2B entrepreneurs’ martech stacks based mostly on present enterprise objectives and goals, together with account-based advertising and marketing, information administration and advertising and marketing automation; and
Strategies to get essentially the most out of your present martech stack in 2022 and past.
https://www.demandgenreport.com/sources/studies/2022-state-of-b2b-marketing-technology
