Pepper Content, a content material marketplace that connects international manufacturers comparable to Google, Meta, Amazon and Adobe with over 100,000 creators, has raised $14.3 million in a brand new financing spherical because it seems to expand to the U.S.
Bessemer Venture Partners led the Indian startup’s Series A funding spherical. Tanglin Venture Partners, Lightspeed Venture Partners, Titan Capital, and angel traders together with Gokul Rajaram, Ritesh Agarwal, Abhinav Sinha, Ankur Nagpal, Dheeraj Pandey, Ashish Gupta, and Kunal Shah additionally participated within the new spherical, which brings the startup’s all-time increase to about $19 million.
Pepper Content helps enterprises establish and work with vetted professionals for his or her content material advertising wants.
Anirudh Singla, co-founder and chief government of Pepper Content, began the agency in his school dorm room when he was finding out at BITS Pilani. Singla recognized the whitespace when he was trying to earn some passive earnings to assist his schooling, he stated in an interview with TechCrunch.
“As a creator, I used to be creating for simply 30 to 40% of the time. I used to be spending the remainder of the time bidding pricing that was ridiculously low,” he stated.
The incumbent platforms weren’t tailormade with native nuances, however Singla stated it was clear that there was an enormous demand for content material because the arrival of telecom operator Jio Platforms, which undercut rivals with low-cost cellular knowledge tariffs, had all of a sudden expanded the market by tons of of tens of millions of customers who have been ready to be served.
Pepper says creators on its platform have to undergo rigorous checks and vetting processes, an element that has helped the startup enhance and retain the standard of expertise it supplies to clients. The enterprises which have used Pepper maintain coming again with extra work, Singla stated.
And the checklist of enterprise clients has additionally ballooned in current quarters, he stated. Pepper Content works with over 2,500 clients, together with startups comparable to CRED and Groww, and over 1,000 enterprises that features Big Tech in addition to Adani Enterprises, Hindustan Unilever, HDFC Bank, Tata Capital, and Binance.
“We need to make this platform a superpower for manufacturers and creators alike. The final expertise revolution that got here out of India was Infosys, TCS for tech expertise within the Nineties. Pepper Content is right here to unleash the following one by enabling high-quality artistic and advertising expertise to get entry to international alternatives,” stated Rishabh Shekhar, co-founder and chief working officer of Pepper.
The startup is clocking 8 million in annualized income, and plans to expand to the U.S. within the subsequent few weeks, Singla stated. Pepper has additionally expanded its providers to embody video content material, graphic design, and language translations work in current quarters.
“Pepper’s worth proposition to be the scale-out accomplice to enterprises globally for top of the range, on-demand and on-budget content material manufacturing has actually discovered its mark. In addition, we consider Pepper’s SaaS providing to assist creators and enterprises to create, collaborate and drive content material operations has discovered robust market resonance within the US and globally,” stated Dev Khare, Partner at Lightspeed India, in an announcement.