Hooters, the unique American wing joint, right this moment introduced Bruce Skala has been promoted to chief marketing officer (CMO) of HOA Brands, the franchisor and operator of greater than 400 Hooters eating places. As CMO, Skala will oversee international marketing campaigns for Hooters and fast-casual idea hoots wings in addition to drive nationwide promotions for each firm and franchisee restaurant areas. Skala’s roster of obligations within the position embody conventional and social media marketing initiatives, digital buyer engagement, model licensing applications and alliances and partnerships in key classes starting from sports activities betting and gaming to the beverage portfolio.
“Bruce has frequently showcased his strategic considering and first-mover instincts to have fun and promote our eating places by groundbreaking initiatives to uphold and lengthen our manufacturers,” stated HOA Brands LLC President and CEO Sal Melilli. “We are proud to have Bruce function our Chief Marketing Officer and to additional the corporate’s world-renowned standing.”
“I’m honored to be named Chief Marketing Officer and to additional my stewardship of HOA Brands alongside an exceptional group,” Skala, left, stated. “I’m happy with what Hooters has completed in bolstering its standing as a distinguished model, and I’m desperate to proceed constructing on that success.”
Throughout his nine-year profession with the corporate, Skala has demonstrated great management expertise and inventive considering in a number of roles, most not too long ago as senior vice chairman of marketing. He has led a number of standout campaigns throughout a difficult time for the trade and has rallied his group to maintain the model related, most not too long ago spearheading partnerships with legendary golfer and two-time main champion John Daly and John Daly II, a rising star and Hooters’ first identify, picture and likeness (NIL) ambassador.
He not too long ago shepherded the re-signing of Chase Elliott, NASCAR’s hottest driver, and Hooters’ sponsorship of Elliott’s No. 9 Hedrick Motorsports automotive. Skala additionally manages a profitable alliance program with celebrities, influencers and sports activities properties which has stored the model extraordinarily linked with its shoppers.
An trade veteran with 25 years of meals service and model marketing expertise, Skala earned the distinguished 2021 VIBE Innovator Award for his efforts creating breakthrough applications to maintain enterprise operations and meet buyer demand notably through the pandemic.
Skala additionally helped Hooters improve model engagement and gross sales by implementing Smart QR menu expertise for company to view branded video content material and uncover extra beer and cocktail choices, offering cocktails, packaged beer and wine to-go, providing take-home cocktail kits and Hooters on the Fly, a curbside and to-go supply house for company to get pleasure from their favourite Hooters meal. This summer season he has labored with Mountain Dew on “The Ultimate Wingman” promotion.
Prior to becoming a member of HOA Brands in 2013, Skala headed discipline marketing for Heineken USA and held a number of roles for The Coca-Cola Company. He is a graduate of Ohio University.
About Hooters of America, LLC
Hooters of America, LLC, is the franchisor and operator of greater than 410 Hooters eating places in 38 states and 24 nations. Known for its world-famous Hooters Style hen wings, the primary Hooters opened its doorways in 1983 in Clearwater, Florida. Expectations had been so modest on the time that the easy reality the doorways opened was deemed worthy of a toast. Since then, tens of millions have been liberated from the unusual at Hooters whereas having fun with nice meals, enjoyable, and one-of-a-kind hospitality that may solely be served up by the Hooters Girls. For extra details about Hooters, go to www.hooters.com or observe us at twitter.com/hooters, fb.com/hooters or instagram.com/hooters.
https://www.nrn.com/casual-dining/hooters-names-bruce-skala-chief-marketing-officer
