Centus, the Galway influencer advertising agency based by Conor O’Flaherty, has appointed a brand new managing director – as the whole fees it has paid out to influencers is set to hit $100m (€95.7m) by the end of this year.
’Flaherty, who based the agency in his teenagers, stated it now employs 35 workers and its income – or the fees paid out to the influencers it matches with direct-to-consumer manufacturers – was about €30m final year, with a revenue of round €2m.
To date, his agency has labored with virtually 150 manufacturers and greater than 10,000 creators – and its influencers are on monitor to have earned a complete of $100m in fees by the end of this year, he added.
Among its profitable campaigns has been one with Watford FC footballer Ben Foster and Irish clothes model Gym+Coffee.
“Besides being a footballer, Ben additionally has a really profitable YouTube channel. He’s additionally massive into health, and an enormous espresso fan. The partnership made a lot sense, and it carried out rather well,” O’Flaherty stated.
Among different manufacturers his agency has labored with are Audible, Squarespace, Harry’s, Skillshare, Function of Beauty, Ritual, Native, and Morning Brew.
The Galwegian entrepreneur has appointed Derry native Ross Brown as the agency’s managing director. A graduate of the University of Strathclyde, Brown beforehand labored in content material and digital advertising for a quantity of corporations in London, earlier than founding his personal content material advertising agency there. He has spent over 4 years at Centus, the place he was its third worker.
“About 95pc of our enterprise is generated in the US. That’s the place the manufacturers we work with have the largest budgets. They’re a combination of apps, e-commerce, tech and tech providers, in addition to direct-to-consumer manufacturers,” O’Flaherty stated.
“The majority of our influencers are on YouTube. Revenue comes from sponsors of branded content material, and there’s additionally some product placement. That’s been the components that has produced the finest outcomes which have enabled us to scale.”
O’Flaherty initially labored as a supervisor of influencers, however had to pivot in 2017 to serving to manufacturers with their influencer advertising as a substitute.
“Now we’re centered on serving to our manufacturers and content material creators earn many a whole lot extra thousands and thousands over the coming years,” he added.
https://www.impartial.ie/enterprise/know-how/information/total-fees-paid-to-influencers-by-galway-agency-set-to-hit-100m-by-end-of-the-year-41765028.html
