Looking to up your content material expertise for digital advertising and marketing?
This might assist – LinkedIn has launched a brand new LinkedIn Marketing Labs certification course on “Content and Creative Design”, which is now out there without cost to all LinkedIn customers.
As you possibly can see right here, the course is made up of three items, with a particular deal with LinkedIn’s instruments, with a view to assist customers be taught extra about content material and advertising and marketing fundamentals, and develop their expertise.
As defined by LinkedIn:
“This new certification is essential as a result of it comes at a time once we see an industry-wide curiosity within the matter of content material technique and artistic design. In reality, as HubSpot’s State of Marketing 2022 Report discovered, content material is constant its sharp rise in significance even in comparison with final 12 months, with 66% of entrepreneurs anticipating to allocate extra of their budgets towards it in 2022 and 47% of B2B consumers viewing three to 5 items of content material earlier than partaking with a gross sales rep.”
Indeed, the capability to write down partaking, attractive content material is vital to maximizing your alternatives in digital advertising and marketing, and on LinkedIn particularly – and if you’re on the lookout for methods to spice up your expertise, it could possibly be price having a look at this new LinkedIn course.
The full certification takes a few hours to finish, relying in your degree of data. And whenever you finally do full the complete course and examination, you’ll get a digital certificates that you would be able to add to your LinkedIn profile, or print out for those who select.
It’s clearly LinkedIn-centric, and it doesn’t cowl each facet of content material planning and growth. But it’s a strong overview of the important thing fundamentals, which might provide help to get your strategy heading in the right direction – particularly for those who’re simply beginning out and on the lookout for some grounding.
And it’s free, so the value is true. If you’ve gotten a while out there, it might be price a glance.
LinkedIn’s Marketing Labs programs can be found to all LinkedIn customers, in 5 completely different languages: English, German, Spanish, French, and Portuguese. You can be taught extra concerning the programs right here.
https://www.socialmediatoday.com/information/linkedin-launches-new-content-marketing-development-course/625738/
