Women nonetheless solely make up roughly 28% of STEM-related careers, regardless of making up greater than 50% of the workforce.
NEW YORK (PRWEB)
June 30, 2022
Mediaplanet at present pronounces the launch of June’s version of “Women in STEM”. This marketing campaign will educate and share assets with our readers on serving to bridge these gender fairness gaps in STEM training and careers.
Women nonetheless solely make up roughly 28% of STEM-related careers, regardless of making up greater than 50% of the workforce. According to a current survey accomplished by Microsoft, ladies begin to present an elevated curiosity in STEM topics round age 11. However, that very same research confirmed that this curiosity considerably decreases by age 15 — the age when many highschool college students are starting to take into consideration their faculty majors. Factors for this embrace a scarcity of feminine position fashions/feminine illustration in the sphere in addition to a scarcity of entry to hands-on STEM expertise throughout these years. While the prognosis could appear bleak, consultants counsel that there are many methods to get ladies and younger girls in pursuing a profession in STEM. Constant publicity via hands-on studying alternatives in addition to illustration in promoting and via talking alternatives permits for ladies to perceive {that a} profession in this subject will not be solely attainable however is a profitable profession selection. This marketing campaign will discover the assorted sectors of STEM whereas educating and encouraging girls to participate. View the digital model right here.
The print part of “Women in STEM” is distributed inside at present’s version of USA TODAY in Chicago, Los Angeles, New York, Boston, Atlanta, San Francisco, North/Central Florida, Nashville, Cincinnati, Houston, and Washington DC/Baltimore markets, with a circulation of roughly 150,000 copies and an estimated readership of 450,000. The digital part is distributed nationally via an enormous social media technique and throughout a community of prime information websites and accomplice shops.
STEM activist Loni Love will likely be gracing the quilt of the publication. She is an Emmy award-winning TV host and comic who began her profession as {an electrical} engineer for General Motors earlier than shifting into leisure. “Diversity is required in STEM as a result of there are various points that have an effect on girls in a different way than males when contemplating options,” Love says. “Having girls to give their experience can show to be beneficial.”
This marketing campaign was made attainable with the assist of STEMscopes, Outschool, Broadcom Foundation, Project Lead the Way, Teach For America, National Council of Teachers of Mathematics, Girlstart, Association of Women in Science, Association of Women in Mathematics, AASA, Loni Love, and extra.
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