Both are youngsters of established enterprise households in Chattogram. One holds the very best diploma from the University of Greenwich in London, the opposite from the Malaysian Sunway University in Malaysia.
Despite the alluring choice of settling overseas or getting concerned of their household companies, each as a substitute opted to make use of their talents and blaze their very own trails.
Sheikh Uzair and Mukarrabin Ahasan, two enthusiastic younger entrepreneurs from Chattogram, began their enterprise collectively, the digital advertising and marketing firm Intelzaa, with zero capital.
They as a substitute constructed their workplace furnishings by furnishings, shopping for followers and lights as the cash trickled in.
Their ambition, said merely however arduous to understand, was to scale up Intelzaa to a measurement not seen earlier than in Chattogram, whereas serving the wants of the individuals on the identical time.
Over time, their firm now boasts below its portfolio a number of the greatest nationwide and worldwide gross sales, together with the Ispahani Group, Well Food & Beverages, Diamond Cement, N Mohammad Group, Avenue Hotel & Suites, Rio Coffee, Twingle Ice Cream, Bigbite Chocolate, VivA footwear, Afreen, Pitstop (*2*) & Bakery, Senang Insurance Malaysia.
Their annual turnover has additionally crossed crores of takas. From enterprise to friendshipA likelihood assembly in 2018 between Mukarrabin and Uzair at an occasion is when the seed of the thought was planted.
Uzair was an IT fanatic and Mukarrabin, too, noticed the potential of the sector.
The two determined to place their heads collectively and make their talents pay dividends.
Sheikh Uzair, managing accomplice of Intelza, informed The Business Standard, “I’ve been in enterprise since I used to be a baby owing to the household enterprise. However, I used to be at all times pondering of doing one thing by myself with out returning to the household’s lap. Since I used to be passionate concerning the IT sector, I considered beginning a web based advertising and marketing, consultancy, promotion and branding enterprise. Meanwhile, Mukarrabin came visiting the nation from London and he was in IT.
“That’s how Intelzaa’s journey started.”
“I can proudly say that once we began Intelzaa, we did not begin the enterprise with any cash. There was no workplace or handle. The solely capital was our expertise. Luckily, our first consumer was an organization referred to as Malaysian insurance coverage dealer Senang. We do an enormous information assortment job for the organisation,” he mentioned.
“We needed to sit in Bangladesh and add stock to each road and home in Malaysia,” Uzair mentioned of the work.
Uzair mentioned the corporate presently employs 12 IT specialists. They are presently engaged on online marketing, internet design, improvement, on-line advertising and marketing, consultancy, promotion and branding of 12 reputed industrial teams, together with 4 international corporations.
Glowing recognition
Despite lower than 4 years within the discipline, Intelzaa has received a number of admirers already.
Ispahani group’s Brand Executive (Marketing) Nazifa Nuzhat informed The Business Standard: “We have been working with Intelzaa since 2018. Over these previous few years, our expertise with them has been actually nice. Intelzaa has at all times been an enormous artistic help for us. Their high quality content material and immediate service make them some of the dependable companies to work with”.
Mukarrabin Ahasan, mentioned, “Our motive was to do one thing which has not been performed earlier than in Chattogram on this scale that we have now performed by the grace of the Almighty. Our perseverance and by no means hand over angle and primarily the notion to provide one thing helpful to this glorious metropolis the place we each really belong have been keys behind this”.
“Finally, after 4 years of hardship with a candy and bitter journey we are able to say that we’re on our method to reaching what we initially had in thoughts,” he mentioned.
Branding or advertising and marketing is turning into large in Chattogram and to this finish social media advertising and marketing has develop into a giant participant.
This is the market Intelzaa has been capable of seize with such gusto.
Well Food and Beverage Company Limited Brand Executive Sadneema Ahsan mentioned, “As a model custodian, I consider promoting companies are your true saviours in the case of shaping up your model. In this period of social media advertising and marketing the worth of digital advertising and marketing companies is rising considerably. My journey of working with Intelzaa has been fantastic. It does not really feel like Intelzaa is our vendor, slightly we have now been working like a staff to construct the digital platform of Well Food and Beverage Company Limited; one of many best native bakery manufacturers of the city.’ High danger, excessive rewards
Recounting the journey, Uzair mentioned it had not been simple.
“The followers and lights within the workplace got here from the shoppers’ cash. As the times glided by, the variety of our furnishings additionally elevated. That’s why we did not make any revenue from Intelzaa for the primary two-and-a-half years, however we used the cash to construct the corporate. At current, with the assistance of Intelzaa, we have now began a co-working house referred to as ‘Ektra’, which we have now performed solely out of social accountability,” he mentioned.
Describing a tough chapter within the journey, Uzair mentioned, “Initially, we educated numerous individuals at our personal expense. But none of them lastly agreed to remain in Chattogram, though we left Malaysia and London and got here to Bangladesh to do one thing for Chattogram.”
He mentioned the principle problem in Chattogram was that everybody was heading to Dhaka, so initially they needed to work day and evening to place the enterprise on its ft.
Uzair mentioned, “We not solely cater to the digital advertising and marketing wants of the shoppers, but additionally go to the sector to understand how the purchasers are taking any of their merchandise,” including in addition they advise corporations on improvements and promotions based mostly on buyer behaviour.
“That’s why shoppers have adopted us.”
Mukarrabin Ahasan, mentioned, “Intelzaa needs to arrange its personal business digital campus right here to institutionalise digital advertising and marketing. Through this, the unemployment downside of the youth of Chattogram and surrounding districts will probably be solved. Besides, will probably be doable to earn income for the nation by presenting Chattogram earlier than the world stage.”
https://www.tbsnews.internet/dropped/startups/2-ctg-talents-who-changed-digital-agency-scene-449942
